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Most of us were handed the same plan when we got into real estate.Make more calls. Post more content. Answer every text. Say yes to every showing. Work harder than everyone else and eventually it pays off.
And for a while, it kind of works. The deals come in. The numbers go up.
But so does everything else. The missed dinners. The phone at the soccer game. The feeling that if you stop for one week, the whole thing falls apart. You built a business, and somewhere along the way it started running you.
Here's what nobody tells you: the problem was never your effort. You are not lazy. You are not behind. You are trying to grow something in the wrong conditions.
Put the same seed in hard dirt and in a greenhouse. Same seed. Completely different result. The greenhouse doesn't make the plant try harder. It makes growth inevitable.
That's what ROOTED Reset is. One day, in the right room, with the right people, built so your next season grows on purpose instead of by force.
The Greenhouse Effect
Grow Deep. Bloom Bold. Rooted Together.
This year's theme is simple: what you cultivate determines what grows. A greenhouse works because of three things, and so does this day.
The right light. Fresh, honest strategy for the 2026 market. Real numbers, real systems, what's working right now.
The right soil. Conversations about the human being building the business. Identity, boundaries, and what it costs to become who you're being called to be.
The right room. Agents from across the country who are building at a high level and still protecting their family, freedom, and life.
Most conferences only give you the first one. ROOTED goes beyond "sell more houses." No gatekeeping. No fluff. No pretending everyone has it all together.
Is This Room for You?
ROOTED Reset is for you if:
You're growth-minded and ambitious, and you refuse to sacrifice your whole life to get there.
You're balancing business with family, marriage, motherhood, leadership, or all of the above.
You're asking: what actually works in this market? What needs to change? What am I carrying that isn't serving me anymore?
You want strategy and honesty in the same room.
This is NOT for you if:
You're looking for a beginner "how to get your first client" class.
You want a rah-rah motivation day you'll forget by Thursday.
You want another room telling you to call more, post more, and hustle harder.
What You'll Leave With
You'll walk out on October 20 knowing exactly what deserves to grow next, and what needs to be pruned to make room for it.
Specifically:
What you're building next, with a clear picture of the business and the life you actually want.
What you're no longer willing to sacrifice to build it.
What has to change in your systems, schedule, and team to get there.
Strategies for the 2026 market you can use the next morning, from social media to AI to leverage.
Your people. Agents who get it, and who you'll still be texting next year.
Plus a ROOTED workbook so none of it stays in your notes app.
Who You'll Learn From
Lindsey Knight | ROOTED Co-Founder, Team Owner, ~$200M Lifetime Sales Keynote: The Cost of Becoming. Pruning, identity, grief, visibility, and control. What it really costs to become the business owner you're being called to be, and why it's worth it.
Amy Maynard | ROOTED Co-Founder Time Blocking. How to build a week that protects your income and your life at the same time.
Kyle Draper | CEO, Hire Culture Get Your Time Back. Leverage, hiring, and how to stop being the bottleneck in your own business.
Morgan Buckner | Buckner Media Practical AI for Your Business. Not "use ChatGPT to write an email." Using AI to save hours, cut expenses, and run your business more efficiently.
Amy Gregory | Agent, Educator Social Media That Books Your Calendar. How to build a business from social without living on your phone.
Kim Buckner Ladder Talk. Holding each other's ladders and what it looks like for women in business to rise together.
The Madderns | Brad & Jessica Maddern | Panel Family, Partnership, and Business. A real conversation about running a growing team with the people you love most.
Here's Everything You Get
When you grab your seat, here's what's waiting for you in McKinney:
A full day of keynotes, teaching, and candid conversations (9:00 AM to 4:00 PM)
Seven speakers covering strategy, systems, AI, social media, leverage, and the person behind the business
Your ROOTED Reset workbook to capture your plan as you build it
Lunch and snacks all day, handled
Giveaways throughout the day
Happy hour afterward, where half the magic happens
One strategy from this day could be worth a deal. One boundary could give you back your evenings. One conversation could change how you see your whole next year.
Your ticket: $67.
That's less than a lunch-and-learn and a tank of gas. And currently you can use code ROOTED to take $20 off. That's $47 for the full day.
Why You Shouldn't Wait
Last year we opened 70 seats. Every one of them was gone the week before the event.
This year we made room for more & they are selling fast.
We're keeping it at that size on purpose. Big enough to feel the energy, small enough that you'll actually talk to the speakers and leave with real relationships. When the seats are gone, they're gone.
Questions You Might Be Asking
"I can't take a full day away from my business." You can't afford not to. If one day away breaks your business, that's exactly the problem this day solves. You'll leave with systems and leverage that give you back far more than 7 hours.
"I can't take a day away from my kids." We get it. So many of us in this room are parents too. But one intentional day spent building a business that works around your family is how you get more days with them, not fewer.
"Do I really need another real estate conference?" This isn't another conference. There's no 'how to get your first client' session and no one telling you to just hustle harder. It's strategy plus honest conversation about the person building the business. That's the difference people feel the minute they walk in.
"Will this just be motivational fluff?" No. You'll get real numbers, real systems, practical AI, and time-blocking you can use the next morning. You'll feel fired up, but you'll leave with a plan, not just a feeling.
"I'm already overwhelmed. I don't need one more thing." That's exactly why it's called a Reset. This day is about subtracting, not adding. You'll figure out what to prune so the right things have room to grow.
"Is it worth the drive to McKinney?" Downtown McKinney is the perfect setting for this, walkable, beautiful, and an easy day trip from across DFW. Bring a friend, carpool, and make a day of it. Stay for happy hour.
"Is this only for women?" ROOTED was built with women in real estate in mind, and every agent who wants to grow without losing their life is welcome.
Your Next Season Starts Here
You have two options.
You can keep doing what you've been doing. Same hours, same pressure, same hope that harder will eventually feel easier.
Or you can spend one day in the right environment and leave knowing what to grow, what to prune, and how to build a business that fits the life you actually want.
Get rooted in what matters. Reset what isn't working. Create the kind of growth that feels good.
Tuesday, October 20 | Downtown McKinney, TX | $67 ($47 with code ROOTED)
We can't wait to see you in the room.
Amy + Lindsey
P.S. Last year's 70 seats were gone the 2 weeks before the event. The ROOTED code saves you $20 but only lasts a few more days. If you've been feeling like something needs to change, this is your sign.
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Event venue
McKinney Flour Mill, Clean Sweep Home Services, S Central Expy, McKinney, TX 75070, United States
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