About this Event
AI posters feel generic, over-crowded and often bring in imagery that's way off brand. Many people are put off by AI designs, meaning your event won't sell.
In this 2 hour practical workshop, experienced graphic designer Cherry Anderson will share the steps a professional goes through when compiling a piece of visual marketing, enabling you to create your own poster with confidence and ease. The workshop is aimed at small businesses, sole-traders and comms creators wanting to avoid AI.
You'll need to bring a seed of an idea, the details of your event and be set up with Canva Pro before the workshop (and have a basic working knowledge of using it). We'll start with an overview of the key steps to poster creation, including what makes a successful image, information heirarchy, how to stay on brand, choosing and using fonts, colours and graphics, and then we'll put it into practice – you’ll work live together whilst Cherry circulates to give one-to-one guidance.
A designer for 25 years, Cherry Anderson has created for high street retailers, global organisations, universities and small businesses. She now specialises in supporting purpose-led and sustainable organisations. By sharing her knowledge and expertise she will take your businesses to the next level, bringing you credibility, authenticity and visilibity – making the world a better place through stunning design!
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What to expect
This is a small, friendly, hands-on workshop with just 6 places, giving everyone plenty of opportunity for individual feedback.
Bring your laptop (or tablet) and the seed of a poster idea to work on. You'll also need to have some basic knowledge of Canva.
- Welcome
- Key steps overview
- Group discussion and questions
- Individual practical work with guidance from Cherry
- Group share and key takeaways
- Next steps and close
As Cherry circulates, you'll get focused one-to-one advice, having also learnt from the examples and questions that come up around the room.
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What you'll take away
- A better understanding of how to approach a poster design
- A fresh perspective on what makes an eye-catching feature image and what other images to include
- Practical principles to help you structure and size your information
- Confidence to select and present key text clearly and accessibly
- Real-time feedback on your design as you work
- The confidence to make better design decisions yourself
- Clear next steps for completing your design
- An understanding of how to create future posters from templates to save starting from scratch each time
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Other workshops in this series
You can pick and mix the sessions that appeal to you most, or attend all five (the others have separate event listings):
- Fire up your logo! – 29th Sept – understand how to review, refresh and revise your logo as a professional designer would approach it.
- Colour magic – 13th Oct – how to combine aesthetics, meaning, accessibility, practicality and originality for the perfect colour palette.
- Bring your identity into focus – 27th Oct – review, refine and create a distinct and cohesive visual identity across all of your marketing and platforms.
- Social sense – 10th Nov – review and refine your social media identity to bring cohesion, focus and consistency to your outputs.
- Design an awesome event poster: without AI – 24th Nov – Learn pro tips and tricks for creating an effective, branded poster with ease, and create templates for future designs.
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The venue
Luminary is a podcast, photography and video studio in a beautiful old building on Cheapside in Belper, Derbyshire, which is right at the top of the high street (King Street). Easily accessible by bus from the surrounding areas or you can park for free nearby in the Coppice Car Park.
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Ticket price
Sliding scale of £35 (accessible), £45 (standard) and £55 (supporter). There are also ticket options to by 3 or 5 workshops at a reduced standard rate.
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To find our more about your host, Cherry Anderson, her ethos and work, visit: design.cherryanderson.earth
Event venue & nearby stays
Luminary Vision, The Studio, Belper, United Kingdom
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