Revenue Generation Symposium

The Revenue Generation Symposium is SOLT & UK Theatre’s annual in-person event exploring creative ways to generate income for your theatre.

This year’s theme is all about getting outside your comfort zone and adapting to change. What conditions do we need to nurture to experiment with new ways of generating revenue?

From operations and front of house to marketing and audience development, this event will support senior leaders in theatres across the UK to find innovative solutions to generate income and ensure financial resilience for their venues.

Discover impactful strategies and practical approaches to boost your revenue and maximise profit. Network with industry experts, learn from your peers, and gain valuable insights that will help supercharge your revenue generation efforts.

This year, we're excited to be hosting this event at the Curve Theatre, Leicester.

Sponsored by Spektrix, the conference will also provide opportunities for networking and knowledge-sharing with peers, with a drinks reception following the main event.

Featuring speakers from:

• Curve Theatre
• Spektrix
• Mercury Theatre
• easy-connect
• Marquee TV

Further speakers and full schedule to be announced...

Sponsored by Spektrix, the conference will also provide opportunities for networking and knowledge-sharing with peers, with a drinks reception following the main event.

Tickets

This event takes place in-person at the Curve Theatre, Leicester, and has limited capacity. A limited number of EarlyBird tickets are available to members only for the low cost of £40.00+VAT, before Friday 11 September, or until sold out.

EarlyBird - SOLT & UK Theatre Members Only | £40.00+Vat

SOLT & UK Theatre Members | £60.00+VAT

Multibuy (2x for £100 deal) - Members only | £50.00+VAT per ticket

Non-Members | £80.00+VAT

We also offer a 50% discount Early Career ticket - please contact [email protected] to enquire about the booking link!

Refunds and Cancellations

Please read our events terms and condititions.

Accessibility Information

Please email [email protected] if you have any access requirements or questions.

Please visit the Curve Theatre accessibility page on their website for detailed information.

Regular breaks will be scheduled throughout the afternoon.

Please visit the Curve Theatre accessibility page on their website for detailed information.

Captioning and BSL

The event will be captioned, with captions appearing on the screen at the front of the stage.

Please note that there will be no BSL interpretation at this event.

Building and lift access

The Studio Theatre is on the ground level, with step-free access in the foyer around the space. Once inside the Studio Theatre, there are wheelchair spaces on the first row and then step access to all remaining seats. There are 28 steps in total from the stage (ground level) to Row P at the back of the theatre, with two steps between each row.

Toilets

You can find toilets on all levels of the building. On the ground floor (Stalls level), male, female and accessible toilets are located between our Stage Door Reception and Box Office, and close to our Green Room café as well as a Changing Places toilet by Theatre Door 4. Gender neutral toilets are also available on the Mezzanine Level, Level 1 and Level 2.

Support animals

Support animals are welcome at Curve Theatre. Please contact the Box Office team on 0116 242 3595 or at [email protected] if you wish to bring a support animal along.

Please email [email protected] if you have any access requirements or questions.

Info: Your audiences are more than ticket buyers, donors or members - they’re people whose motivations and circumstances change over time. This session will explore how audience insights and a more personalised approach can create better experiences, stronger relationships and new revenue opportunities across the customer journey.

Info: How can theatres and producers create new revenue from their productions, content and audiences without investing in their own streaming technology? This case study explores practical partnership models, from co-producing filmed productions and white labelling a ready-made streaming platform, to affiliate partnerships and adding digital content to existing membership and loyalty schemes. Drawing on partnerships with Bristol Old Vic, Emma Rice Theatre Company, Scottish Ballet, Ballet BC and Art Fund, Marquee TV will share how digital can extend the life and reach of theatre while creating new commercial opportunities.

Info: Explore how venues are bringing ticket purchase, add-ons, pre-ordered food and drink, membership and fundraising into a single mobile channel across multiple venues. This case study looks at the thinking behind that strategy: how a mobile-first approach grows both primary and secondary spend, and how automation and audience segmentation deliver highly personalised communication at scale without adding to the team's workload.

Info: Mercury Theatre is halfway through a three-year plan to establish an annual Santa’s Grotto at its venue. This case study explores the business case for investing in seasonal venue adaptations with longer-term revenue generation in mind, including financial modelling, managing risk, audience development and investing in a new, building-based revenue stream without the imperative to drive immediate, short-term returns.

Event venue & nearby stays

Curve Theatre, 60 Rutland Street, Leicester, United Kingdom

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