About this Event
How did a drink from Austria become a global phenomenon that sends athletes over mountains, off cliffs, and to the edge of space? For one evening, Red Bull opens its North America headquarters to the GABA community and tells that story from the inside. Marc Rosenmayr, CFO of Red Bull North America, shares how a bold idea became a brand, followed by a fireside chat featuring Aaron Colton, Red Bull action-sports athlete and professional motorcycle rider, who brings the story of Red Bull’s extraordinary world of sports to life.
WHAT TO EXPECT
- A keynote by Marc Rosenmayr on how Red Bull built its brand: the early bets, the unconventional marketing, and the business discipline behind the spectacle
- A fireside chat and demonstration with Aaron Colton, Red Bull athlete, professional motorcycle rider, and renowned action-sports innovator
- A networking reception with appetizers and bar, including signature Red Bull cocktails
- An evening with executives, founders, and rising professionals from the German-American community
SPEAKERS
Chief Financial Officer, Red Bull North America
Marc Rosenmayr is the CFO and EVP of Finance, Operations & IT for Red Bull North America, bringing more than 25 years of international experience across finance, operations, technology, and strategic leadership. A longtime Red Bull executive, Marc offers a unique perspective on the business behind one of the world’s most iconic brands and what it takes to turn bold ideas into lasting growth.
Professional Motorcycle Rider and Red Bull action-sports athlete
Aaron Colton is one of the world’s most recognized street freestyle motorcycle riders, with championship experience across street freestyle, road racing, flat track, supermoto, and motocross. A Red Bull athlete, accomplished custom motorcycle builder, and SAG stunt performer, Aaron brings his passion for riding, innovation, and pushing the limits to audiences around the world.
EVENT FLOW
- 6:00 PM: Guest Check-In & Settle into Theater
- 6:15 PM: Welcome Remarks, Keynote & Fireside Chat
- 7:15 PM: Q&A
- 7:30 PM: Reception with Appetizers, Drinks & Networking
IMPORTANT
The exact location will be shared exclusively with registered guests.
Entry to the event requires a completed Red Bull form. The form will be emailed to registered guests directly from Red Bull 1–2 days before the event and must be completed before arrival.
No photography allowed for guests.
PARKING
Complimentary
DISCLAIMER
By taking part in this event, you grant the event organizers and partners full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for fundraising, publicity, or other purposes to help achieve the association's aims. This might include (but is not limited to), the right to use them in their printed and online publicity, social media, press releases, and funding applications. You will also be added to the GABA SoCal mailing list to receive newsletters. Please contact us with any questions.
CANCELLATION AND REFUNDS
We accept refunds 30 days prior to the event. For questions please contact us at [email protected].
Event venue & nearby stays
Santa Monica, United States
Concerts, fests, parties, meetups — all the happenings, one place.