About this Event
Topic:
Lead the Conversation: Communicating with Clarity, Confidence & Influence
Real estate professionals lead every day, whether or not they hold a formal leadership title. They lead clients through emotionally charged decisions, guide difficult conversations, collaborate with other professionals, and communicate under pressure when the stakes are high.
This session will help attendees recognize their natural leadership and communication patterns, understand how those patterns affect others, and become more intentional about the conversations they create.
Participants will learn how to:
- Recognize the difference between communicating information and creating understanding
- Adapt their communication style without losing authenticity
- Lead clients with confidence during uncertainty, conflict, or change
- Ask better questions and listen for what is not being said
- Navigate difficult conversations without becoming defensive or avoiding the issue
- Build trust through clarity, consistency, and follow-through
- Apply practical communication tools immediately in their businesses, teams, and client relationships
The session will be energetic, relatable, and highly interactive—not simply a lecture. Examples and exercises will be tailored specifically to the situations real estate professionals regularly encounter, including managing expectations, delivering unwelcome news, establishing boundaries, resolving misunderstandings, and influencing without authority.
About Angelia Ruff
Angelia Ruff is a business strategist, entrepreneur, property management professional, and award-winning speaker with more than 25 years of experience in leadership, operations, process improvement, and organizational growth.
Throughout her career, she has led teams, built and scaled businesses, navigated significant change, and helped professionals identify the communication gaps and operational patterns keeping them from moving forward. Her presentation style combines practical strategy, candid storytelling, humor, and immediately usable tools.
📅 Wednesday, October 21st
⏰ 10:45 AM–2:00 PM
📍 Northwest Square
238 N Clara Ave., DeLand, FL 32720
🥪 Lunch will be provided by Michael with Knuckle Sandwiches Catering.
Come ready to learn, connect, and walk away with practical knowledge you can use to better serve your clients and grow your real estate business.
Event venue & nearby stays
Northwest Square, 238 North Clara Avenue, DeLand, United States
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