RA Leeds: Brand voice and language workshop with Gina Buckle

We think that the design industry requires people to be more skilled than ever before and traditional educators are finding it hard to remain relevant. We are addressing this by curating a collection of in-person workshops in collaboration with practicing professionals who specialise in diverse disciplines.

Workshop
This workshop includes theoretical teaching as well as hands on exercises and examples, designed to change the way you think about your uniqueness as a brand, and how you consistently communicate that with the world.

Part 1: What it means to be “unique” as a brand

Lots of businesses like the idea of being unique, and differentiating themselves to the point where they’re effectively in an industry of one. In this section, we’ll look at:

• Why marketing and branding is all about being “unique”
• The things that stop lots of businesses from actually standing out
• Why consistency is so important

Part 2: Let’s find our unique angle in our market: tapping into fun and personality

We’ll explore what you need to get clear on when it comes to defining the personality of your brand, including:

• Where to find the “fun”, even if you’re not a “fun” business
• The foundations you need to have in place in order to use these assets

Part 3: Make it funnier: exploring humour devices we can use in copy and content

Walking through how we actually use language to add humour to our writing, in a way that we can be consistent with, and not feel cringey about.

• What it takes to make something fun, or funny
• Creative thinking and finding connections
• Making sure we’re using the right type of humour

Host
Gina Buckle started Hoot Copy because I was sick to the back bloody teeth of watching brands churn out ick-inducing copy that made their audience cringe, rather than connect with their message.

Nothing makes potential customers shrivel up from cringe more than a business trying to shoehorn its messaging into fun that feels forced and inauthentic.

So that’s why Hoot Copy exists; to make real fun accessible for brands that want to build long-lasting relationships with real people, through moments of genuine joy and fun.

hootcopy.com

Sign-up
Space is limited so we recommend booking early to avoid disappointment. Early-bird tickets are available in advance (£50) and general admission access will be available after (£75).

Venue
Found in the heart of the city on the bustling Albion Place, and inspired by the exploration of far‑away lands, The Lost & Found Leeds Club blends the opulence of yesteryear with the uninhibited joy of new discoveries. We have exclusive use of The Boardroom, a private space for our community to come together in a safe environment away from the main bar and dining room.

www.lostandfoundleedsclub.co.uk

Refreshments
Coplimentary refreshements will be available. Details to be confirmed.

About us
We are a creative platform for emerging talent and experienced professionals to access real-world insight including video presentations, digital templates and inspiring books. We also host online workshops, guest lectures and in-person events from Manchester to Melbourne.

rightalignedacademy.com

Disclaimer
This workshop requires at least 30 participants. We have the right to cancel at anytime but we will do all we can to make sure you are informed in advance. In order to remain intimate no more than 40 people will be able to sign–up but we will continue to repeat workshops regularly.

Privacy
We respect your privacy. All attendees will be contacted with via the email provided or through Eventbrites messaging facility. We will also add you to our mailing list so that you can find out about future opportunities but if you prefer to be removed you will be able to unsubscribe whenever you want.

Event venue & nearby stays

Lost & Found Leeds Club, 3 Albion Place, Leeds, United Kingdom

Concerts, fests, parties, meetups — all the happenings, one place.

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