Pricing Wars & Beauty Contests: How to Price Homes to Sell

Pricing a home is one of the most important conversations you’ll have with a seller. In today’s market, the right price can create urgency, attract stronger offers, and position a listing to stand out. The wrong price can lead to missed opportunities, extended days on market, and difficult price-reduction conversations. Join Jeni Thomas for a practical class on how to price homes with confidence and guide sellers through the realities of the market. You’ll learn how to:

• Analyze comparable sales and current competition
• Explain the difference between a home’s value and a seller’s desired price
• Position a listing to compete in a crowded market
• Use pricing strategies to create buyer interest and urgency
• Navigate pricing objections and unrealistic seller expectations
• Prepare for price-reduction conversations before they become necessary
• Present pricing recommendations clearly and confidently

Leave with a stronger framework for pricing homes, setting seller expectations, and helping listings make the best possible first impression.

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925 North Point Pkwy, 925 North Point Parkway, Alpharetta, United States

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