About this Event
Adam Herbig will lead a deep‑dive session designed to help creative professionals rethink how they price their work while giving corporate communicators a clearer, more confident understanding of how creative and consulting pricing actually works. This luncheon is built for both sides of the table: the creatives who must articulate their value and the communicators who must evaluate, justify, and secure those services for their organizations.
Adam will break down practical, real‑world frameworks that help freelancers, agencies, and in‑house teams move beyond hourly billing and adopt value‑based pricing models that create stronger, more transparent partnerships. Corporate communicators will gain insight into how pricing structures are built, what drives cost differences, and how to assess proposals with a sharper eye for value rather than just numbers.
Whether you’re the one crafting the proposal or the one reviewing it, you’ll walk away with tools that make the pricing conversation clearer, more strategic, and far more effective.
Meet the Speaker
Adam Herbig
Through his career, Adam has analyzed clients' business objectives and delivered customer experiences and growth for brands of all sizes. An award-winning designer and consumer strategist, he has led licensing and retail partnership sell-in and execution for top brands including US Soccer, the NBA, Major League Soccer, Nickelodeon, DreamWorks Animation, CVS Health, and Walmart.
Adam also is owner of the brand and retail consultancy, DigBig, specializing in tools to help brands sell-in and expand their retail presence. He developed the fashion & lifestyle brand, Artify Life, for Malibu artist Katina Zinner, and continues to guide all product and licensing efforts.
www.digbigllc.com
www.artifylifestyle.com
IG: @adamherbig
@artifylifestyle
FB: @digbigllc, @adamherbig
LinkedIn: https://www.linkedin.com/in/adamherbig/
Event venue & nearby stays
Minsky's Pizza, 5105 Main Street, Kansas City, United States
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