You’re invited to join an elite panel of beverage industry leaders judging the 8th Annual PR%F Awards in Las Vegas.About this Event
The 8th Annual PR%F Awards brings together leading beverage buyers, retailers, hospitality executives, distributors, restaurant groups, casino and resort decision-makers, and industry influencers for two days of tasting, evaluation and connection in Las Vegas.
Day One features the signature double-blind tasting, where products are judged strictly on quality and merit—without labels, logos or brand influence.
Day Two focuses on bottle design, packaging and presentation, with brand founders, celebrity guests, live media interviews and networking throughout the day.
December 7–8, 2026
Fremont Street Country Club | Las Vegas
Agenda
🕑: 10:00 AM - 05:00 PM
Day One - Monday, Dec. 7
Host: Michele Tell
Info: 9:30 am - Check-In
10 am - Breakfast
11 am - Opening Remarks, Tasting Rules
11:30 am - Double-Blind Tasting Begins
1pm - Lunch
1:45 pm - Double-Blind Tasting until finished
🕑: 10:00 AM - 04:00 PM
Day Two - Tuesday, Dec. 8
Info: 9:30 am - Check-In
10 am - Breakfast
11 am - Opening Remarks, Design Rules
11:30 am - Design Competition, Brand Meet-and-Greet, Celebrity Surprises
1:30 pm - Lunch (casual, while competition takes place)
2 pm - Continue meeting brands, design competition and fun
Event venue
Fremont Country Club, 601 East Fremont Street, Las Vegas, United States
Concerts, fests, parties, meetups — all the happenings, one place.