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Tue, 22 Sep, 2026 at 06:00 pm UTC-06:00

Power of Play: Athletes, Social Media and Sponsorship

  • National Ability Center · Park City
Youth Sports Alliance Publisher / Host Youth Sports Alliance
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Power of Play: Athletes, Social Media and Sponsorship
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Join us for this FREE event: Athletes, Sponsorship and Social Media.
Social Media: what to do and what not to do for athletes - athletes being “on-camera” 24/7. A single controversial post or real-life mistake can instantly violate a contract’s “morals clause” and end a sponsorship. What do sponsors look for in an athlete to represent them? Representing the brand - How to represent a brand and navigating clashes when an athlete’s personal sponsor conflicts with their team’s or school’s official sponsor.
Don’t miss our panel moderated by Jamie Starr, Marketing Director at the National Ability Center followed by Q & A.
Panelists include
• Courtney Harkins, US Ski & Snowboard Sr. Director, Marketing & Communications
• Chris MacKay, SCOTT Sports, Director of Marketing
• Zach Clayton, DPS Skis, Director of Marketing
Register at https://ysausa.org/event/athletes-and-sponsorship/ See less
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National Ability Center, 1000 Ability Way, Park City, UT 84060-7464, United States

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