About this Event
Post Smarter: The Social ABCs is designed to help real estate professionals build a stronger, more intentional presence on social media - without feeling like they need to become full-time content creators.
In this practical, easy-to-follow workshop, we’ll break down the ABCs of social media marketing and explore how to use social media as a tool to build your brand, connect with your audience, and stay top of mind with potential clients and your sphere.
We’ll take a look at the major social media platforms and discuss where REALTORS® should be spending their time, what types of content work best on each platform, and how to choose the platforms that make the most sense for your business. We’ll also cover content and branding best practices, creating an intentional posting strategy, increasing visibility and engagement, and common mistakes that could be holding your social media presence back.
Because effective marketing also means marketing responsibly, we’ll discuss important real estate advertising standards, compliance considerations, and best practices to keep in mind when creating and sharing content online.
Whether you're starting from scratch, struggling to stay consistent, or simply wondering if you're using social media effectively, you'll leave with a better understanding of what to post, where to post, why you're posting it, and how it all fits into your overall real estate brand.
You don't need thousands of followers or a viral Reel to make social media work for your business. You need a strategy, a recognizable brand, and content that helps the right people get to know you.
Come ready to get social, get seen, and start posting smarter.
*Lunch generously sponsored by Nations Title Agency*
Event venue & nearby stays
Morgan Lawrence Association of REALTORS®, 1501 4th Avenue Southeast, Decatur, United States
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