About this Event
Get Ready for PLANTA UNA REINA 2026!
7th Edition: The Agave Celebration
I’m Ana López, Founder of La Reina Raicilla, and I would be honored to welcome you to one of the most meaningful gatherings of our year.
PLANTA UNA REINA 2026 is more than an event—it is an invitation to connect with the origins of luxury, where nature, culture, hospitality, and community come together in the heart of the Sierra of Jalisco.
Join us for an unforgettable celebration inspired by Mexican traditions, the spirit of raicilla, and our commitment to preserving the forests and agaves that make our craft possible. Together, we will plant agaves, share exceptional food, enjoy authentic local festivities, and create meaningful connections with leaders from the luxury hospitality industry, agave enthusiasts, chefs, sommeliers, and sustainability advocates from around the world.
Experience the beauty of our ancestral production process, discover the story behind every bottle of La Reina Raicilla, and become part of a movement dedicated to protecting our natural heritage for future generations.
Whether you are a luxury hotel partner, beverage director, chef, mixologist, journalist, or simply someone who values authenticity and sustainability, this celebration offers a unique opportunity to connect, learn, and celebrate.
Come plant one agave maximiliana.
Come celebrate our forests.
Come experience the soul of Mexico through raicilla.
We look forward to welcoming you to PLANTA UNA REINA 2026.
Ana López
Founder & CEO
La Reina Raicilla
Event venue & nearby stays
Atenguillo, Mexico
Concerts, fests, parties, meetups — all the happenings, one place.