About this Event
Pitch Like Your ASK Depends on It
Ask for the Sale Like a Pro
You know how to do the work. But when someone asks what you do, do the words come out right?
If you ramble, undersell yourself, or struggle to explain how all your skills fit together, come work on it with us.
Join Amber Fields for an intimate, hands-on evening where you’ll turn what you do into a clear, 30-second business introduction—and practice asking for the next step.
That next step might be a sale, a booked consultation, a referral, or another conversation. Your ask should fit your business.
You’ll leave with:
• A written, 30-second introduction that explains what you offer, who you help, and why it matters.
• Feedback and time to practice saying it out loud.
• A version recorded on your phone that you can review and keep practicing.
• A clear ask you can use with a potential customer.
• One specific place to use your introduction that week.
We’ll write, practice in pairs, make adjustments, and try again. You’re allowed to stumble. You’re allowed to start over. You don’t have to arrive polished.
Who’s this for?
Business owners, freelancers, creatives, consultants, and people building a business around more than one skill.
We’ll focus on talking to customers, collaborators, and referral partners. No investor deck required.
Meet your host
Amber Fields is the founder of Black UX Labs and creator of Pitch Rescue. Through Black UX Labs, she has served more than 100 Fortune 100 and Fortune 500 companies, connecting them with exceptional talent. She helps people put their value into words others can understand.
Bring:
• Your phone, charged and ready.
• Something to take notes with.
• An offer, service, product, or business idea you want to explain.
• Your current introduction—even if it needs work.
Event venue & nearby stays
The Presley Post, 635 West Main Street, Louisville, United States
Concerts, fests, parties, meetups — all the happenings, one place.