About this Event
Pathways to eCommerce
Join us in person as you navigate the world of eCommerce. Also available online — see the separate event listing.
Pricing, Profit and Product Launch is the fifth module in the Pathways to eCommerce – Selling Online Programme.
This practical session will help you turn your ecommerce ideas into a viable, profitable offer. You’ll explore how to calculate your costs, set prices that work for your business and customers, and understand the difference between sales income, gross profit and net profit.
You’ll consider product costs, packaging, postage, platform fees, payment charges, marketing and overheads, along with pricing approaches such as cost-plus, competitor-led and value-based pricing.
The session also covers planning a product launch: setting goals, preparing stock and sales channels, creating launch content, building customer interest and reviewing results so you can improve your next steps.
By the end of the session, you’ll have a clearer view of what it takes to price profitably and launch with more confidence.
Remember to sign up for other Modules!
This module is part of the Pathways to Ecommerce Series which includes;
- Get Serious about Selling Online
- Research your Customers and Competitors
- Sell on eCommerce Websites & Marketplaces
- Product Listings, Images and Videos
- Pricing, Profit and Product Launch
- Boost your eCommerce Performance
Event venue & nearby stays
Co-Here Works, 24 Newall Terrace, Dumfries, United Kingdom
Concerts, fests, parties, meetups — all the happenings, one place.