About this Event
Meta advertising is constantly changing. What worked for your business six months ago might not be delivering the same results today.
And with more brands investing in paid advertising, knowing where to put your budget, what creative actually converts and how to measure success has never been more important.
For our fourth edition of Open Tabs, we're bringing together the people behind successful brands and paid advertising campaigns to unpack what's really happening behind the results.
We're talking real experiences, campaign insights, lessons learned and the decisions that make the difference between spending money on Meta and making money from it.
THE RESULTS SPEAK FOR THEMSELVES
At Patch, we work with businesses to turn advertising budgets into measurable results. And we've seen what the right strategy can achieve.
From generating a 13.94x return on ad spend for Brisbane hospitality venue +81, to helping Mas & Miek Ceramic House increase monthly website purchases by 146% and retargeting purchases by 200%, we've seen firsthand what happens when creative, strategy and targeting come together.
But what actually goes into achieving these results? How do you know when to increase your budget, which ads are working and whether your investment is genuinely helping your business grow?
WHAT WE'RE GETTING INTO
- The numbers behind the ads. What should business owners actually be measuring, and how do you know whether your campaigns are profitable?
- The creative that's converting. What makes customers stop scrolling, shop your products or book your venue?
- The budget conversation. How much should you invest, when should you scale and when is it time to change direction?
- What successful brands are doing differently. The strategies, experiments and lessons from businesses investing in Meta advertising.
- The mistakes worth avoiding. Where brands waste their advertising budget and what to do instead.
HEAR FROM THE PEOPLE BEHIND THE RESULTS
We're bringing together perspectives from the hospitality, ecommerce and performance marketing industries.
Featuring our panelists, to be announced shortly.
Expect an honest look at what's worked, what hasn't and what business owners should be thinking about before their next advertising investment.
BUILT FOR BUSINESS OWNERS, NOT JUST MARKETERS.
Whether you're scaling an ecommerce brand, growing a hospitality business or managing a marketing budget, this event is designed to give you a clearer understanding of how advertising can support your business growth.
MORE THAN JUST ANOTHER NETWORKING EVENT.
Open Tabs is Patch Agency's free Brisbane event series, bringing founders, business owners and marketers together for conversations worth having.
Our previous edition sold out, bringing Brisbane's creative and business community together for an evening of real insights and new connections.
We're doing it all again. New topic, new perspectives, same Open Tabs energy.
Join us at eSpace in Brisbane City for a panel discussion, drinks and the opportunity to connect with people building businesses just like yours.
Tickets are free. Places are limited.
Event venue & nearby stays
eSpace Brisbane, 510 Adelaide Street, Brisbane City, Australia
Concerts, fests, parties, meetups — all the happenings, one place.