About this Event
One Year of GenAI in Engineering: What Actually Changed?
GenAI is no longer just changing the tools we use. It’s changing how teams work, how products are built, and what different roles are responsible for. One year into widespread experimentation and adoption, we want to look beyond the hype and ask a simple question: what actually changed?
Join us for practical, opinionated stories from people working with AI inside real organizations — the decisions, experiments, failures, trade-offs and lessons that come with moving from prototypes to production.
We’ll explore how workflows and team structures are evolving, where AI is creating real leverage, where new bottlenecks are appearing, and what teams would do differently if they were starting today.
This is not a GenAI 101 event. It’s designed for founders, engineering managers, senior engineers and product leaders already building with AI, leading teams using it, or figuring out how it fits into their organization.
🎤 Speakers
Madalena Costa
Founder & AI Product Experience Strategist at Human × Intelligent
Madalena is a product strategist, speaker and host of Human × Intelligent, exploring how we design AI systems grounded in human behavior.
Talk: Designing AI systems that stick: The Retention Flywheel & the retention.md spec
A practical look at how teams can move beyond passive prompt boxes and design AI products around trust, context and proactive utility.
More speakers to be announced soon.
About us
A new GenAI community in Lisbon
This is the first event of the GenAI Community Lisbon chapter.
GenAI Community is focused on the practical application of Generative AI, bringing together people building, experimenting with and applying AI across engineering, product, design and business.
The community is already active in Valencia, and Lisbon is one of the new chapters growing across Europe. Our goal is to build a strong local community while connecting practitioners across cities. So come for the first event, meet the community, and stay for what comes next!
Learn more at
We’ll finish the evening with food, drinks and networking at AIhub by Unicorn Factory Lisboa. Don’t miss it!
📅 October 29 · 8:00 PM
📍 AIhub by Unicorn Factory Lisboa — Auditorium
Rua João Saraiva 38, Alvalade, Lisboa
🎟 Free — registration required
Agenda
🕑: 06:00 AM - 06:30 PM
Check-In
🕑: 06:30 PM - 06:45 PM
Welcome and Presentation of GenAI Community Lisbon
🕑: 06:45 PM - 07:05 PM
Designing AI systems that stick: The retention flywheel & the retention.md spe
Host: Madalena Costa
🕑: 07:05 PM - 07:30 PM
Talk - To Be announced soon
🕑: 07:30 PM - 08:00 PM
Networking & Pizzas
Event venue & nearby stays
AIhub by Unicorn Factory Lisboa, 38 Rua João Saraiva, Lisboa, Portugal