About this Event
NIL is more than a deal.
The opportunities available to today's student-athletes are bigger than ever—but navigating NIL requires more than simply landing a partnership.
The Owner's Blueprint NIL Empowerment & Education Conference is a student-athlete and family-focused experience designed to provide athletes and their families with practical knowledge, tools and strategies to navigate NIL opportunities with greater confidence while preparing for success beyond the game.
Whether you're a current college student-athlete, a high school athlete preparing for the next level, a parent or guardian, or someone pursuing a career in the sports industry, this conference is designed to help you better understand the business behind the athlete.
What You Can Expect
Attendees will hear practical conversations and insights focused on:
🏆 NIL Fundamentals & Compliance — Understand today's NIL landscape, opportunities and common pitfalls.
📱 Personal Branding & Social Media — Learn how athletes can intentionally build, grow and protect their personal brands.
💰 Financial Literacy & Contracts — Explore the financial side of NIL, contracts, budgeting and smarter decision-making.
💼 Entrepreneurship & Business — Learn to think beyond the deal and begin developing an owner's mindset.
🎓 Life After Sport & Career Planning — Build skills, relationships and a plan designed to create opportunities beyond your athletic career.
Who Should Attend?
• High school student-athletes preparing for the next level
• Parents & guardians of student-athletes
• Current college student-athletes
• Aspiring sports-industry professionals
Event Details
📅 Saturday, October 10, 2026
🚪 Doors Open: 9:30 AM
⏰ Conference: 10:00 AM–1:00 PM
📍 Amon G. Carter Stadium
Legends Club - 3rd Floor
2850 Stadium Drive, Fort Worth, TX 76109
🎟️ General Admission: Free
All attendees must be registered.
Sponsored by Frost Bank
Come ready to learn, connect and take ownership of what's next.
Your Name. Your Brand. Your Money. Your Future.
The Owner’s Blueprint: www.theownersblueprint.com
Follow us on Instagram: @theownersblueprint
Agenda
9:30 AM — Doors Open & Check-In
10:00 AM — Welcome & Opening Remarks
10:15 AM — State of NIL: Prepare Before the Opportunity Arrives
10:45 AM — Student-Athlete & Industry Leadership Conversation
11:20 AM — NIL, Contracts & the Business of Sport
12:00 PM — Beyond the Game
12:40 PM — Closing Conversation & Takeaways
Event venue & nearby stays
Amon G. Carter Stadium, 2850 Stadium Drive, Fort Worth, United States
Concerts, fests, parties, meetups — all the happenings, one place.