About this Event
Great schools don't move forward because one leader does everything. They move forward when people, priorities, and systems work together.
Move What Matters is a two-day immersive experience where school leaders step away from the day-to-day to intentionally design how leadership happens on their campus.
You'll clarify what matters most, examine how your time and leadership capacity are being used, and build an interconnected system around four essential teams: Administrative Leadership, Teacher Leadership, Behavior & Intervention, and Student Leadership.
You won't leave with another binder of ideas. You'll leave with your own Connected Campus Leadership Blueprint—a practical plan for how people, teams, time, and systems will move your school's priorities forward.
Through practical learning, real school examples, reflection, collaboration with other leaders, and dedicated design time, you'll move from ideas to an actionable plan built specifically for your campus.
You won't spend two days just sitting and listening. You'll build while you're here.
WHAT WE'LL EXPLORE
What matters?
Clarify the culture you're trying to create and the few priorities that will move your school toward it.
Who moves it?
Examine how to leverage the people already on your campus and distribute meaningful ownership rather than allowing the work to continually return to the principal.
How does the work happen?
Build clear roles, systems, team structures, communication practices, and rhythms that keep priorities moving.
How do you create capacity?
Rethink how you use your time, relationships, habits, and leadership practices so your attention stays focused on what matters most.
What happens when you return?
Turn your learning into action through a practical 30/60/90-day implementation plan.
BUILD YOUR CONNECTED CAMPUS LEADERSHIP BLUEPRINT
You won't leave with another binder of ideas. You'll leave with a blueprint for how the work will actually happen at your school.
During the two days, you'll develop a personalized Connected Campus Leadership Blueprint, including:
• Your clearly defined campus culture and priorities
• A current-state and future-state Leadership Web
• Administrative Leadership Team Blueprint
• Teacher Leadership Team Blueprint
• Behavior & Intervention Team Blueprint
• Student Leadership Team Blueprint
• Clearer roles, ownership, and responsibilities
• Meeting and communication rhythms
• Strategies for protecting leadership time and capacity
• Personal leadership habits and relationship practices
• A 30/60/90-day implementation plan
• Your first actions when you return to campus
THIS ISN'T A CONFERENCE
No rushing from session to session. No six hours of sitting while someone talks at you. No leaving with dozens of ideas and no plan for implementing them.
Move What Matters is intentionally designed as a leadership experience.
You'll learn. You'll reflect. You'll talk with leaders facing similar challenges. You'll examine your actual school. You'll build. You'll get feedback. You'll revise.
Just as importantly, you'll be given the time, space, meals, materials, and environment necessary to step away from the daily demands of school leadership and actually think about how you want leadership to happen at your school.
WHO SHOULD ATTEND?
Move What Matters is designed primarily for principals and assistant principals and is also valuable for district leaders, counselors and MTSS leaders, teacher leaders, aspiring administrators, and school leadership teams who want to build stronger systems for distributed leadership and school improvement.
Come individually—or bring your team.
ABOUT YOUR FACILITATOR
Jacob Launder is an award-winning school leader, leadership coach, speaker, and founder of Connected Campus Systems. Across nine years as a principal—including five years leading Greenfield Middle School in San Diego County—Jacob focused on building school cultures and leadership systems that strengthened connection, distributed ownership, and improved outcomes for students.
His work has included developing student leadership systems, restorative discipline and intervention practices, leadership-team structures, Tier 1 culture systems, and practical leadership habits that help administrators spend more time on the work that matters most.
Jacob was named the 2025 California Association of School Counselors Administrator of the Year, and his work has been shared with school leaders through national and state conferences, district partnerships, professional learning, and administrator coaching.
Today, Jacob works with school and district leaders to build practical systems that strengthen culture, distribute leadership, and improve the daily experience of students and staff.
DISTRICT PURCHASE ORDERS WELCOME
Registering through your school or district? Purchase orders and invoice payments are accepted.
Select Pay by Invoice during checkout to reserve your registration. Connected Campus Systems will provide the documentation needed to complete payment through your school or district.
YOUR REGISTRATION INCLUDES
• Two full days of immersive professional learning and design
• Light breakfast each morning
• Quality coffee and tea
• Lunch both days
• Beverages and afternoon snacks
• Bound Move What Matters participant workbook
• Connected Campus Leadership Blueprint materials
• Digital tools and templates following the workshop
• All workshop materials
• Opportunities to collaborate with school leaders from across schools and districts
Doors open at 8:15 AM each morning for registration, breakfast, coffee, and connection. The experience begins promptly at 9:00 AM.
Agenda
🕑: 08:15 AM - 09:00 AM
DAY 1 — CLARITY, PEOPLE & SYSTEMS
Info: Registration, light breakfast, coffee and connection
🕑: 09:00 AM - 10:00 AM
Move What Matters
Info: Clarify the culture and priorities you're trying to move.
🕑: 10:00 AM - 12:00 PM
Morning — The Leadership Web
Info: Examine how leadership currently happens and who owns the work.
Lunch — Included
🕑: 01:00 PM - 03:00 PM
Afternoon — Building Leadership Systems
Info: Begin designing the teams, roles, rhythms, relationships, and practices that move priorities forward.
🕑: 08:15 AM - 09:00 AM
DAY 2 — CAPACITY, CONNECTION & ACTION
Info: Doors Open: Breakfast, coffee and connection
🕑: 09:00 AM - 12:00 PM
Morning — Distributing Leadership
Info: Explore teacher leadership, behavior and intervention systems, and the leadership practices that create capacity.
🕑: 12:00 PM - 01:00 PM
Lunch — Included
🕑: 01:00 PM - 03:00 PM
Afternoon — Student Leadership & Your Future-State Leadership Web
Info: Connect the pieces and build the system you want to take back to campus.
Final Experience — Your First 90 Days
Info: Turn your Leadership Blueprint into action.
Event venue & nearby stays
Marina Village Conference Center, 1936 Quivira Way, San Diego, United States
Concerts, fests, parties, meetups — all the happenings, one place.