About this Event
Mind and Machine Presents:
Search Is Changing. The Customer Journey Isn’t.
How to Navigate AI Search, GEO, and SEO Without Chasing the Hype
AI search, generative engine optimization—or GEO—and constant predictions about the future of marketing are creating plenty of urgency. And even more confusion. But while the tools customers use are evolving, the fundamentals of how they discover, evaluate, and choose a business have not disappeared.
In this practical session, Nate Henry will cut through the noise and show where AI search actually fits within the customer journey. He’ll unpack what is changing, what isn’t, which SEO strategies still matter, and how small and midsize businesses can decide where to focus their marketing time, attention, and budget today.
You’ll learn:
- How customers are searching and deciding today
- Where AI platforms fit into the journey
- Which SEO fundamentals still drive visibility
- What to act on now—and prepare for next
- Which trends you can safely stop chasing
You’ll leave with a simple framework for making smarter marketing decisions without reacting to every new headline. No trend chasing. No acronym overload. Just a clearer plan for staying visible, relevant, and ready as search continues to evolve.
Featured Speaker: Nate Henry
Nate Henry is a location-based marketing and SaaS leader with 20 years of experience helping local advertisers compete in a changing search landscape. He has worked with organizations ranging from small businesses and agencies to billion-dollar enterprises, leading sales, partnerships, customer success, and digital marketing teams. His career includes senior leadership roles at Birdeye, Yext, and Advice Interactive Group, where he developed deep expertise in local search, digital presence, reputation, and customer growth. Nate now advises local advertising product and service companies, helping them turn market shifts into practical business decisions.
About Mind & Machine DFW
Mind & Machine DFW is where Dallas business brains meet cutting-edge machines. We bring together business owners, executives, operators, and AI practitioners to explore real-world applications of artificial intelligence.
Our mission is to empower DFW leaders to harness AI confidently and responsibly, uniting human insight with machine intelligence to create lasting value.
🤝 Become a Sponsor
Want to put your brand in front of North Texas business leaders, executives, entrepreneurs, marketers, consultants, and AI innovators?
Mind & Machine DFW sponsorships include:
- Live event recognition
- Dedicated sponsor spotlight
- Brand visibility across event promotions
- Direct engagement with an influential business audience
- Opportunities to support AI education and innovation in DFW
Interested in sponsoring this event or a future gathering?
📧 Contact the Mind & Machine DFW team to learn more about sponsorship opportunities at [email protected]
Agenda
🕑: 04:30 PM - 05:00 PM
Arrival and Networking
🕑: 05:00 PM - 05:30 PM
Presentation
🕑: 05:30 PM - 05:45 PM
Q & A and Closing Remarks
🕑: 05:45 PM - 07:00 PM
Networking Mixer
Event venue & nearby stays
ll Brothers Grill & Bar, 8308 Preston Road, Plano, United States
Concerts, fests, parties, meetups — all the happenings, one place.