About this Event
Two unforgettable days bringing together celebrities, creators, beauty brands, press, and beauty lovers for live experiences, shopping, and awards.
Past events have featured beauty icons including Patrick Ta, Anastasia Beverly Hills, Rachel Zoe, Cynthia Bailey, Jeannie Mai, and many more.
FRIDAY, MARCH 19 | 7:30-10:30 PM
Miami Beauty Weekend VIP Welcome Party
Graden of Eden Theme
An exclusive VIP celebration bringing together beauty leaders, celebrities, influencers, and special guests.
SATURDAY, MARCH 20 | 10:30 AM - 3:00 PM
Miami Beauty Expo LIVE
An immersive beauty experience featuring celebrity panels, live podcasts, brand activations, TikTok livestreaming, and the NEWy Pitch-Off.
WHAT'S IN STORE
- First 100 guests receive a beauty bar bag valued at $400
- Build-your-own beauty swag bags
- Makeup, skincare, and haircare sampling
- Celebrity panels and industry conversations
- Live shopping and TikTok livestreams
- Delicious bites, sips, and photo moments
SATURDAY, MARCH 20 | 4:30-7:30 PM
NEW YOU Beauty Awards LIVE
A glamorous evening celebrating the industry's most innovative brands, influential creators, and beauty icons.
THREE DISTINCT EXPERIENCES. ONE EXTRAORDINARY BEAUTY WEEKEND.
Discover the experiences and choose your tickets.
ATTIRE: Miami Chic
March 19, 2027
🕑: 07:30 PM - 10:30 PM
Miami Beauty Weekend VIP Welcome Party
Info: Garden of Eden themed event featuring brand activations, content, celebrities, cocktails, and networking.
March 20, 2027
🕑: 10:00 AM - 03:00 PM
Expo Opens: Brands, Beauty Bar, Livestreams, and Podcast
Info: Beauty Bar VIP bags – First 100arrivals*
Exhibit Hall & sampling opens,
Watch Top Creators Sell Live & Celebrity Podcasts Film Live
🕑: 11:00 AM - 12:00 PM
NEWy Pitch-Off Competition
Info: NEWy Pitch Off Competition, Food & Beverage , and Networking Break
🕑: 11:00 AM - 11:45 AM
Panel Discussion: 6 Figure Tips Creator Panel
Info: Learn how to grow your following, scale your personal brand, and turn content into a six-figure business with insider tips from beauty’s most successful creators.
🕑: 04:00 PM - 05:00 PM
VIP Red Carpet
Info: Live-streamed, press-filled & bilingual
🕑: 05:00 PM - 06:30 PM
NEW YOU Beauty Awards Ceremony
Info: Awards Ceremony live streamed presentation of awards, giving sponsors real-time shop the winner commerce moments throughout the ceremony.
Event venue & nearby stays
Eden Roc Miami Beach, 4525 Collins Avenue, Miami Beach, United States
Concerts, fests, parties, meetups — all the happenings, one place.