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The Melbourne International Coffee Expo (MICE2026) is poised to be the world's destination for coffee enthusiasts, featuring a diverse range of sessions and insights aimed at café owners, baristas, and coffee lovers. The event opens with a comprehensive session titled 'Café Management 101,' focusing on essential business management skills crucial for café owners, covering topics such as commercial leases, legal rights, employee VISAs, and the significance of having a reliable legal advisor. As the landscape of coffee consumption evolves, the event will delve into 'The Wellness Era of Coffee,' discussing how changing consumer preferences, health trends, and rising costs influence café pricing strategies and customer expectations. Attendees will learn about the Australian Coffee Value gap and effective communication strategies for price increases.Another key focus of MICE2026 is the future of Australian-grown coffee, examining the potential for Australia to address global supply shortages through innovative farming practices and new coffee hybrids. The expo will highlight advancements in café automation, emphasizing the importance of seamless technology integration for operational efficiency. Attendees will also explore menu curation strategies, food trends, and sustainable coffee solutions, including innovations in packaging materials and climate-friendly practices in the coffee value chain. The event aims to inspire café owners to create a community-focused atmosphere, enhancing customer engagement through events and activities that go beyond just serving coffee.
MICE2026 will feature speakers from various sectors of the coffee industry, including Australia's best baristas who will share their journeys from hobbyists to industry professionals. The event will also cover the significance of matcha and signature drinks in boosting café revenues, alongside practical advice on pricing strategies for coffee menus. A highlight of the expo will be a keynote address from Braeden Lord, CEO of Starbucks Australia, who will discuss the brand's evolution and future within Australia's vibrant coffee culture. In addition, leading Australian roasters will share their insights on balancing quality with market demands and navigating the challenges of a competitive landscape.
The Melbourne Convention and Exhibition Centre will serve as the hub for this dynamic event, which ranks 19th in Australia and 81st in the Food & Beverages category, reflecting its significant audience reach across the country. MICE2026 promises to be an enriching experience, offering vital knowledge and networking opportunities for all attendees, from aspiring café owners to seasoned baristas, as they navigate the complexities of the coffee industry.
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Event venue
Melbourne Convention and Exhibition Centre, 1 Convention Centre Pl South Wharf VIC 3006, Melbourne, Australia
Tickets
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