About this Event
Artificial intelligence is changing both what customers want and how they find businesses. Nearly two-thirds of Google searches now end without a click to any website — up from around a third a decade ago. Is your offer still aligned with the market? And can customers find you when the answer arrives before your website does?
If your business relies on Google Search or paid advertising to bring customers through the door — B2B or B2C — this session is built for you.
What You Will Gain
Participants will leave with:
- A clearer understanding of how AI is transforming customer acquisition
- Practical strategies for improving product–market alignment
- Insights into the future of online search and digital visibility
- Actionable recommendations that can be implemented immediately within your organisation.
Programme
📅 Wednesday, 30 September 2026
🕠 5:30 pm – Networking and refreshments
🎤 6:00 pm – Presentations commence
📍 IC1.07, Massey University, Albany Campus
Who Should Attend?
Any business that depends on Google Search or paid advertising to be found - whether you sell B2B or B2C, this directly affects how customers find (or don't find) you.
Business owners are the primary audience. Also highly relevant for: Entrepreneurs • Managers • Marketing professionals • Consultants • Business Students.
Admission is free. Places are limited. Early registration is recommended.
Event venue & nearby stays
Massey University, Auckland Campus, SH17, Auckland, New Zealand
Concerts, fests, parties, meetups — all the happenings, one place.