Mastering AI visibility: Insights for marketing and comms leaders

Mastering AI visibility: Insights for marketing and comms leaders

Wednesday 8th July | 9:30-11:30am (Doors open at 9.15am)
LinkedIn Experience Centre, The Ray, 119-123 Farringdon Road, London, EC1R 3DA.

AI is changing the way your customers find you. Don’t let your brand sink beneath the waves.

B2B businesses are operating in a new reality. In just a few short years, UK customers have adopted AI tools en masse, with around three quarters using them during the buying cycle. Before they even look on Google, AI training data and AI systems are shaping what people say, think and feel about your brand.

So, how do you position your business front and centre in the age of AI?

Find out by joining us for an exclusive seminar, where we'll offer guidance on how to establish real AI visibility and tell the story that you want to tell. Combining exclusive Censuswide research with insights from The B2B Institute’s Jennifer Shaw-Sweet and our inhouse expertise at The Think Tank, we'll share a proven strategic framework and practical advice to help you strengthen your AI footprint.

We’re entering an era where AI systems operate as reputation engines. Ready to put your brand into top gear?
What you’ll gain

The market reality
Censuswide's research team will share exclusive new data-backed findings on how UK customers and business professionals actually use AI for brand discovery and buying decisions.

A proven strategic framework
The Think Tank's Ros Rowlatt (Digital Media Director) and Jo Wilmot (PR Director) will introduce our approach to AI reputation management, covering:

• The discoverability challenge: how AI makes its selections and how to manage this
• Campaign planning evolution: adapting your approach for the LLM era including PR, GEO and SEO
• The AI readiness checklist: practical steps to optimise your AI presence

LinkedIn's B2B Institute’s latest body of work

Jennifer Shaw-Sweet, Global Practice Principle at LinkedIn’s B2B Institute, will unpack five bite-sized, evidence-based principles designed to help B2B marketers drive growth in an AI world.

Why attend?

• Shape the story AI tells about you
  Get ahead. Brands moving now can steal a march on competitors and influence how AI systems portray them
• Leave with concrete action points
  You’ll gain a 360 view of the challenge and opportunity of AI-infused buyer journeys, with clear next steps towards increased visibility
• Connect with peers
  Take the opportunity to engage with senior marketers and comms directors dealing with the same issues as you

P.S. This event is exclusively for in-house B2B marketers.
If you're a marketing/PR agency or industry peer, unless specifically invited to attend, we'll have to find another excuse to get together and talk.

Info: 2026 Trends for the Contrarian Marketer. This is the latest body of work from LinkedIn’s B2B Institute, designed to equip B2B marketers with bite-sized, evidence-based principles that drive growth

Event Venue & Nearby Stays

LinkedIn, 123 Farringdon Road, London, United Kingdom

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