About this Event
For community groups and non-profits, visibility is everything. To attract dedicated volunteers and secure vital funding, you need to stand out, tell your story effectively, and prove that you are a reliable, "grant-ready" partner. But with limited time and tight budgets, knowing where to focus your efforts is the ultimate challenge.
This practical, 2.5-hour workshop is specifically designed to help you to raise the public profile and build the reputation of your not-for-profit organisation. You will learn how to move beyond just listing "what you do" and start marketing your 'impact' in a way that inspires potential volunteers to step up and compels funders and sponsors to invest in your mission.
Packed with cost-effective tools and real-world strategies, this session will demystify marketing for the non-profit sector. You will walk away with a clear, actionable plan to boost your visibility, streamline your promotional efforts, and drive real results for your community goals.
Topics covered:
- Defining your value and what you are actually marketing
- Understanding what drives a volunteer to join vs. what makes a corporate sponsor or grant maker say "yes”
- Choosing the right channels to navigating social media, networks, and digital platforms without burning out.
- Free and low-cost tools (including Canva for non-profits and smart tech shortcuts) to look professional
- Positioning your organisation to be "Grant ready" through simple profile tweaks that will build immediate trust with potential funders.
- Putting it all together into a realistic, efficient one-page marketing plan, you can implement straight away
Event venue & nearby stays
Westall Community Hub, 35 Fairbank Road, Clayton South, Australia
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