About this Event
Join Roza Bairu in this session as she explores a common challenge for early-stage founders: believing deeply in a product or service without fully understanding whether the market wants it or who the ideal customer is.
Many founders invest in advertising, social media, and content before answering these critical questions. Advertising is only the visible tip of the iceberg. The real work that makes it successful happens beneath the surface, and most founders are never shown how to do it.
Workshop Objectives
By the end of this workshop, participants will be able to:
- Explain the difference between product orientation and market orientation and why it matters for their business survival
- Identify their specific target customer with clarity, moving beyond broad or assumed audiences
- Articulate what their customer actually wants, the outcome they are buying, not just the product or service being sold
- Assess their competitive position by understanding what alternatives their customer has
- Define one clear, honest reason a customer should choose them over every other option
Registration Required
Space is limited. Register today!
The North Texas Small Business Development Center Network is funded in part through a Cooperative Agreement with the U.S. Small Business Administration and Dallas College. The North Texas SBDC is an Accredited Member of the Association of Small Business Development Centers. SBDCs are supported by the U.S. Small Business Administration and extended to the public on a non-discriminatory basis. The SBA cannot endorse any products, opinions or services of any external parties or services. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Language assistance services are available for limited English proficient individuals. This training event is supported by federal taxpayer funds. By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and Executive Order 14218 ‘Ending Taxpayer Subsidization of Open Borders’ (February 19, 2025).
Event venue & nearby stays
Bill J. Priest Institute, 1402 Corinth Street, Dallas, United States
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