Marketing Fundamentals for your Business

Please note: To join this workshop you or your business needs to reside within one of the following GM local authorities: Bolton, Bury, Oldham, Manchester, Rochdale, Salford, Stockport, Tameside or Trafford, Wigan.

You also need to be: The owner of a business OR an aspiring entrepreneur with a business idea you want to develop.

Besides your Eventbrite ticket to the event, you will also need to register with Generator HERE.

Doors will be open at 09:30, with the talk beggining soon thereafter.

This workshop is designed to give participants a comprehensive introduction to marketing - The session strips marketing back to its fundamentals and shows attendees how to apply them straight away in their own business.

Agenda:

• Foundations, the three building blocks

Message that speaks directly to their problem, not just a description of what you sell, plus a strong reason to choose you over anyone else, including doing nothing.

• Media

Choosing the right channels out of the many available and focusing on a small number at a time rather than spreading too thin.

• The 7 Marketing Rules

The core rules behind marketing that converts, including always having an offer, giving people a reason to act now, giving clear instructions on how to respond, tracking and measuring results, following up properly, using strong copy, and letting results lead the way.

• The Game Changer

• Quick Wins

Practical, fast actions attendees can take straight away, including setting up a reviews system, using tiered pricing, sending a simple reactivation email, and optimising a Google Business Profile.

• Nurturing Your Leads

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We are able to provide our services and workshops for free because of the funding we receive from the UK government. In order to continue to provide these services free of charge, we need to provide our funders with information about the people we have helped through our services and workshops.

To ensure we have the correct information, please fill out the Generator Registration Form, or bring one of the following forms of identification with you to the workshop:

• Your National Insurance (NI) number – if you have not yet registered a business
• Your Companies House registration number or Unique Taxpayer Reference (UTR) – if you have registered a company with Companies House or are self-employed/sole trader registered with HMRC

Kindly note that we may not be able to admit you to the workshop without this information, so we strongly encourage you to have it ready on the day.

The Generator is a project with two vibrant enterprise hubs, located in St Peter’s Square, on the ground floor of the Town Hall Extension, and in Royal Mills in Ancoats. Our services include workspaces, events and workshops, 1-to-1 business information support, plus access to expert intellectual property and legal advice, and an introduction to our industry-standard business databases. The Generator is funded by the UK government. Find out more at

Event venue & nearby stays

Generator - St Peter's Square, Saint Peter's Square, Manchester, United Kingdom

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