About this Event
Marketing 101 for Trade Business Owners
You're great at the work. Getting the phone to ring is a different skill set that nobody taught it to you in the field.
The Midlands Trade Association is hosting its first event, and it's built for owners and operators of trade businesses who want practical marketing they can actually run themselves. No agency pitch, no jargon, no theory you'll never use.
What you'll get:
Main Session — Marketing Your Trade Business
The fundamentals: who your customer actually is, what makes people call you instead of the next guy, and where your marketing dollars are wasted. We'll cover the handful of things that move the needle for a local trade business and the things you can safely ignore.
Three Breakout Sessions
After the main session, you'll rotate through focused, small-group breakouts where you can ask specific questions about your business
Your speakers:
- Cynthia Giles — Cutthroat Marketing
- Sara Selesky — Midlands Media Group
- Shaka Webber — LFTED Marketing Management
Who should come:
Owners, GMs, and anyone responsible for growth at a trade or contracting business in the Midlands — HVAC, plumbing, electrical, roofing, landscaping, restoration, remodeling, and everything adjacent.
Cost: Free. Seats are limited.
Bring a business card and a real question about your business. You'll leave with both answers and connections.
Event Agenda
9:30 – 9:55 AM | Doors Open, Registration, Coffee, & Networking
9:55 – 10:00 AM | Welcome & Introductions Meet MTA and today's speakers.
10:00 – 10:20 AM | General Session: Marketing Overview, What marketing means for a trade business.
10:20 – 10:30 AM | Break Into Groups
Your group (A, B, or C) will be assigned at check-in.
10:30 – 11:30 AM | Breakout Rotations
Three 20-minute sessions. Each group rotates through all three speakers.
- 10:30 – 10:50 | Rotation 1
- 10:50 – 11:10 | Rotation 2
- 11:10 – 11:30 | Rotation 3
11:30 – 11:45 AM | About MTA Who we are, what we do, our goals, and a look at our next event.
11:45AM – 12:00 PM | Open Networking, Speakers will stay available for questions.
Breakout Session Topics
Cynthia Giles — Cutthroat Marketing
Local Lead Generation using Google and Business Listings
Sara Selesky — Midlands Media Group
Using Radio as a marketing tool for amplifying your voice
Shaka Webber — LFTED Marketing Management
Video and Image content marketing and the strategy behind it
Event venue & nearby stays
111 Maiden Ln, 111 Maiden Lane, Lexington, United States
Concerts, fests, parties, meetups — all the happenings, one place.