About this Event
Marketing Essentials: Build Your Pitch, Define Your Personas
Hands on marketing workshop for start-ups: define what you do, craft a strong elevator pitch and understand your customers' buying personas.
Marketing covers an expansive and multi-faceted range of skills and disciplines often requiring specialist knowledge and training. However, at its core it is about selling your product or service to your customers. And from a start-up business perspective you need to be able to identify and explain quickly what it is you do and understand who your customers are.
This workshop is a practical hands-on session, not a lecture on principles, that will help you get to grips with these key ideas and leave you with a start on these for your business. We will cover:
• Creating an elevator pitch for your business to convey a clear understanding of what you are offering.
• Develop a better understanding of your customers, why this is important and how to do it.
• Why use buying personas? It allows you to better understand your customers priorities not your own.
Elizabeth Blake is Managing Director of Apple Orchard Marketing and has over 30 years’ experience in sales and marketing across healthcare, from global companies to start-ups.
Originally trained as a podiatrist, Elizabeth moved into pharmaceutical sales before building a career in orthopaedics and healthcare marketing. She has launched new products and divisions for established businesses and joined start-ups as their first commercial hire—creating brands, marketing plans, customer personas and sales pitches from scratch.
She understands what it’s like to have a great idea and need to turn it into a clear, compelling proposition that connects with the right people.
Who is the workshop for?
This workshop is for people who:
- are aged 18 or over;
- live within the Bristol City Council local authority area or own a business registered within the area; and
- small business owners who want to build sales through strong relationships.
You ideally need to have an existing business seeking new sales opportunities.
Workshop details
Date: Thursday 17 December 2026
Time: 9.30am to 11:30pm
Venue: Studio 9, The Gatehouse, Hareclive Road, Bristol BS13 9JN
Cost: Free
Before you book
Places are limited, so please book only if you intend to attend the full workshop.
If you book and later find that you cannot attend, please cancel your place through Eventbrite or contact the organiser. This will enable the place to be offered to someone else.
Accessibility and additional requirements
We want the workshop to be welcoming and accessible. If you have an accessibility requirement or need an adjustment to take part, please contact the organiser after booking so that the team can discuss how best to support you.
Book your place
Select Reserve a spot to book your free place.
Further joining information will be sent to registered attendees before the workshop.
This workshop is delivered by Bristol City Council with funding from the West of England Mayoral Combined Authority Investment Fund.
Event venue & nearby stays
The Gatehouse, Gatehouse Avenue, Bristol, United Kingdom
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