London–Middlesex Women’s Leadership Conference

Step away from the everyday and spend a day being inspired, making new connections, and building practical skills you can use long after the conference is over.

The London–Middlesex Women’s Leadership Conference is an engaging, highly interactive day for women who want to grow their confidence, strengthen their leadership and connect with other women from across London and Middlesex.

Whether you're leading a team, building a business, contributing to your community, considering your next step—or simply ready to invest in yourself—you belong in this room.

Your $50 ticket includes:

• Opening keynote with Christina Fox, CEO of TechAlliance
• A candid women's leadership panel with Berkeley McQueen, Melissa Maloney and Reagan Michiels
• A hands-on Personal Brand & Presence workshop with Rachel Colic and Anita Watkins
• Opportunities to meet and connect with other women
• Lunch and refreshments
• FREE on-site parking at Goodwill Conference Centre

This isn't a day of simply sitting and listening. Come prepared to participate, reflect, share ideas and make connections—and leave with practical tools you can put to work.

Thank you Scrimgeour & Company and Middlesex Community Futures! We are grateful for your support. Thank you for making this day possible.

What does it take to lead with confidence, embrace change and recognize the influence you already have?

We are delighted to welcome Christina Fox, CEO of TechAlliance of Southwestern Ontario, to open our conference.

Known for her collaborative and community-focused approach to leadership, Christina will share lessons from her own leadership journey—what she has learned about stepping forward, navigating change and recognizing the possibilities that can emerge when women trust their own ability to lead.

There is no single path to leadership. Our panel brings together three women with very different experiences, perspectives and stories:

• Berkeley McQueen – Founder and CEO of BFITNESS
• Melissa Maloney – Executive Leadership Strategist & Co-founder of AWL Partners
• Reagan Michiels – Co-founder of The Easy Snack Co. & Emerging Entrepreneur

Through a candid and engaging conversation, they'll explore:

• The opportunities—and challenges—that have shaped their leadership journeys
• Building confidence and finding your voice
• Navigating change, uncertainty and difficult decisions
• The difference mentors, networks and community can make
• What they wish they had known earlier

You may see a little of yourself in their stories—and leave thinking differently about your own.

Since 2023, hundreds of women have attended Jean Collective conferences across Southwestern Ontario, leaving with greater confidence, practical ideas and lasting connections.

When someone asks what you do, does your answer truly reflect your value? Too many accomplished women are the best-kept secret in the room.

Led by brand strategist Rachel Colic and photographer Anita Watkins, this hands-on workshop will help you uncover what makes you distinctive, communicate your value with confidence, and build an authentic personal brand that makes you harder to overlook.

Together, you'll work on:

• Identifying your values, strengths and leadership story
• Understanding how others experience your personal brand
• Moving beyond imposter syndrome and the confidence gap
• Crafting a clear, memorable introduction or elevator pitch
• Using storytelling to communicate your experience and impact
• Strengthening your professional presence, including LinkedIn
• Making your professional image work for you, with practical photography and profile-image tips

Bring a notebook and come prepared to participate. You'll leave with a stronger elevator pitch, greater clarity about your personal brand, and practical next steps to strengthen how you show up—in person and online.

Info: When someone asks what you do, does your answer truly reflect your value? Too many accomplished women are the best-kept secret in the room. This interactive workshop will help you build a personal brand that feels authentic and opens doors.
Join brand strategist Rachel Colic and photographer Anita Watkins to strengthen your personal brand, craft a confident elevator pitch, optimize your LinkedIn profile, and create a professional presence that commands respect.
This is a hands-on working session—not a lecture. You’ll reflect, write, and exchange ideas with other leaders, leaving with a polished elevator pitch, a refreshed LinkedIn plan, and practical next steps for your professional image.
Bring a notebook and your ambitions. Walk away ready to show up, stand out, and step forward.

Event venue & nearby stays

255 Horton St E, 255 Horton Street East, London, Canada

Concerts, fests, parties, meetups — all the happenings, one place.

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