Advertisement
🎄✨ LET’S MAKE THIS THE BIGGEST TOY DRIVE EAST TENNESSEE HAS EVER SEEN! ✨🎄Light the Night — Be the Reason a Child Believes is an independently organized community event created and coordinated by Light the Night / The Muddy S3V3N, together with the East Tennessee Jeep community.
We are incredibly grateful to New Midland Plaza for generously allowing us to use their parking lot as the staging location for our Jeep convoy. ❤️
New Midland Plaza is providing us with the space to bring everyone together, while the planning, organization, registration, fundraising, sponsorships, silent auction, raffles and event coordination are being handled through Light the Night and the Jeep community behind it.
🎄 SATURDAY, DECEMBER 5, 2026
🚙 REGISTERED JEEP STAGING: 2:30 PM
📍 New Midland Plaza — Alcoa, TN
✨ LIGHTED CONVOY LEAVES: 5:40 PM
🚙 LIGHT THE NIGHT CONVOY ROUTE:
New Midland Plaza
➡️ S. Calderwood Street
➡️ N. Cusick Street
➡️ W. Broadway Avenue
➡️ W. Lamar Alexander Parkway / US-321
➡️ The Shed — Maryville
🎅 CELEBRATION AT THE SHED: 6:15–8:00 PM
📍 The Shed — Maryville, TN
🎟️ REGISTER HERE:
https://buytickets.at/themuddys3v3nlightthenight2026
We are so thankful to New Midland Plaza for supporting our vision and giving us a place to begin what we hope will be the biggest toy drive East Tennessee has ever seen!
And most of all, we’re grateful for the Jeep community that continues to show up, support one another and come together for something bigger than any one group. ❤️
🧸 Be the Reason a Child Believes. 🎄
Advertisement
Event venue
115 N. Calderwood St , Alcoa, TN, United States, Tennessee 37701
Tickets
Concerts, fests, parties, meetups — all the happenings, one place.