About this Event
LEVEL UP: Salon Edition is an education-forward experience designed for salon + spa owners and decision-makers who want to operate smarter, scale sustainably + stay relevant in a rapidly evolving industry.
This isn’t theory – this is how PENZONE scaled, sustained + led, over decades, without losing our culture or creativity.
We’re opening the doors and sharing what actually works.
Join us + leave ready to revolutionize how you lead, operate + grow.
THE EXPERIENCE
This isn’t a conference – it's a working session focused on peer-to-peer engagement!
You’ll be in a room with owners, operators + decision-makers who understand the pressure, responsibility + opportunity of leadership in our industry.
Tickets and ticket bundles include our experience September 20-21. The optional tour add on will take place on September 22 and must be purchased separately to join us for a private behind-the-scenes tour of our award-winning salons + spas!
WHAT YOU’LL LEARN
- Rebranding
- Recruiting + Social Media
- Communications
- Goals + Coaching
- + more
Led by the PENZONE Innovation Team, with expert insights from:
- Debbie Penzone | PENZONE Salons + Spas President + CEO
- Erin Kiliany | PENZONE Salons + Spas Chief Strategy Officer
- Jena Huffman | PENZONE Salons + Spas Chief Brand Officer
- Jen LeBlanc | 124.go Salon + Spa Business Coach
- John Palmieri | 124.go Founding Partner + Director of Business + Leadership Development at Salon 124 Group
- Stef Fox | Talent Match Salon + Spa Leadership Coach
WHY PENZONE
- 58 years in business
- Nationally awarded salon + spa brand | North American Hairstyling Awards + Salon Today Salon of the Year + Best Hair Salon by Esthetica Design
- Proven growth across multiple locations
- Still evolving, innovating + leading
We didn’t just build a brand – we built systems, leaders + longevity.
Event venue & nearby stays
BASE ONE, 6671 Village Parkway, Dublin, United States
Concerts, fests, parties, meetups — all the happenings, one place.