About this Event
Need help building your business's social media presence? Join us to learn the basics of social media, explore different platforms, and discover how to use them effectively to support your business!
Let’s Talk Business Workshop Series with Columbus MBAC!
Join the Columbus Minority Business Assistance Center (MBAC) for an in-person Let’s Talk Business workshop focused on Social Media Basics for Business Owners. This practical session will explore the different social media platforms, what makes each one unique, and how business owners can determine which platforms best align with their business goals.
Participants will also discuss why having a social media presence matters for business growth, how to use social media as a business tool, and strategies for managing social media responsibilities without becoming overwhelmed. This session is designed specifically for business owners looking to strengthen their online presence—not aspiring influencers.
Key Takeaways
By attending this workshop, participants will:
- Understand the different social media platforms and the unique benefits each offers for businesses.
- Learn how to identify which platforms best fit their business, target audience, and marketing goals.
- Understand why social media is important for building brand awareness, connecting with customers, and growing a business.
- Explore ways to use social media strategically to promote products and services, engage customers, and create business opportunities.
- Learn practical tips for managing social media content, planning posts, and maintaining a consistent online presence without feeling overwhelmed.
- Understand the difference between using social media as a business owner and creating content as an influencer.
Who Should Attend
This workshop is designed for:
- Small business owners looking to establish or improve their social media presence.
- Entrepreneurs who want to better understand which platforms are right for their business.
- Business owners who need practical strategies for managing social media.
- Those looking to increase brand awareness and connect with potential customers.
- Anyone interested in using social media as a tool for business growth rather than influencer marketing.
Don't miss this opportunity to learn how to use social media with purpose, build your business's online presence, and turn digital connections into business opportunities!
Event venue & nearby stays
Columbus Urban League, 788 Mount Vernon Avenue, Columbus, United States
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