About this Event
Converge. Challenge. Build What's Next.
LA26 is an advertising conference made for what's moving the industry where executives, practitioners, academics, and students will come together in one room.
WHAT IS ADWEST?
AdWest is the annual conference of the AAF Western Region, bringing together advertising and marketing professionals, agency leaders, brand-side marketers, students, and AAF club officers from across 12 Western states.
Each year, AdWest is hosted in a different Western city. The 2026 edition, AdWest LA26, brings the conference home to Los Angeles for a special edition timed to one of the most significant moments in the city's history: the countdown to the 2028 Olympic Games.
WHAT TO EXPECT AT THIS YEAR'S ADWEST
The LA26 edition of AdWest runs Wednesday, September 23 through Saturday, September 26, 2026. The conference spans four distinct days, each with a different purpose and audience focus.
*Full agenda to be released in June!
Day 1 - Wednesday, September 23: Student career fair, AAF club networking, and an opening Welcome Reception to kick off the conference.
Day 2 - Thursday, September 24: AAF club leadership development sessions, student programming, district business meetings, and the Best of the West Award Show in the evening.
Day 3 - Friday, September 25: A full day of keynotes, panels, workshops, and networking designed for senior marketing and advertising professionals. This is the flagship programming day of LA26, with topics spanning Sports Marketing, Creativity, and Emerging Technology.
Day 4 - Saturday, September 26: Attendees choose their own LA adventure: Venice Beach and the boardwalk, culture and Downtown Los Angeles, or a hike to the Hollywood sign.
Agenda
TBA - June 2026
Event Venue & Nearby Stays
Hyatt Centric Delfina Santa Monica, 530 Pico Boulevard, Santa Monica, United States
USD 135.23 to USD 508.71
