About this Event
Where Your Business + Technology Come Together 🚀
Welcome to KWRC Tech Orientation — your starting point for understanding how Keller Williams technology can help you build, organize, and grow your real estate business.
This isn't just a tour of Command. We'll focus on how your technology connects to the activities that drive your business — from building relationships with your database to creating follow-up systems and managing opportunities.
💻 What You Can Expect
During this interactive orientation, we'll explore:
📱 Your KW Technology Ecosystem
Learn how Command, the Command mobile app, and the KW consumer experience work together to keep you connected to your business and your clients.
👥 Contacts & Database Health
Learn the difference between leads and contacts, how to organize your database, and how to use Command to create stronger, more consistent relationships.
🎯 Goals & the MREA Models
See how your business goals connect to your database and daily activities — and how Command can help you track your progress.
⚡ SmartPlans & Automation
Discover how SmartPlans can create digital leverage through automated follow-up, tasks, calls, emails, texts, marketing touchpoints, and more.
🏡 Opportunities
Learn how to take a relationship from contact to opportunity and use Command to track potential and active transactions through your pipeline.
🎯 You'll Leave With More Than Information
Our goal is for you to leave Tech Orientation understanding not only what the tools do, but how they work together.
You'll have a clearer picture of how to use your KW technology to:
Build your database → Stay in touch → Create opportunities → Track your business → Grow
Whether you're brand new to KW or simply ready to get more out of the technology available to you, this is where your foundation starts.
💻 Come Ready to Learn & Participate
Bring your laptop, your questions, and be ready to log into Command and follow along.
Let's get your technology working for your business.
Welcome to KWRC Tech Orientation — Where Your Business Thrives.
Agenda
🕑: 01:00 PM - 01:15 PM
Welcome to Your KW Technology Ecosystem
Info: Kick off Tech Orientation with an introduction to Command, the Command mobile app, and the KW consumer experience. See how your technology connects you, your database, and your clients.
🕑: 01:15 PM - 01:40 PM
Command Basics + Build Your Database
Info: Get comfortable navigating Command and dive into Contacts. Learn the difference between leads and contacts, Contact Health, and how a strong database becomes the foundation of your business.
🕑: 01:40 PM - 02:00 PM
Goals + The MREA Models
Info: Connect your technology to your business goals. We'll explore the MREA database models, goal setting, and how Command can help you track the activities that drive your business.
🕑: 02:00 PM - 02:25 PM
Work Smarter with SmartPlans
Info: Discover how to create digital leverage with SmartPlans. Learn how automated tasks, calls, emails, texts, and follow-up can help you stay consistently connected to your database
🕑: 02:25 PM - 02:50 PM
From Contact to Opportunity
Info: See how relationships turn into business. Learn how to create and manage Opportunities, track your pipeline, and understand how Command supports your transactions from potential client to close.
🕑: 02:50 PM - 03:00 PM
Your Tech Game Plan + Q&A
Info: Bring it all together! We'll recap the workflow, answer questions, capture your biggest “Aha!” moments, and identify the next steps for putting your KW technology to work.
Event venue & nearby stays
Keller Williams Realty Centre, 5280 Corporate Drive, Frederick, United States
Concerts, fests, parties, meetups — all the happenings, one place.