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FIND KEY MARKETING MOVEMENTS OF YOUR COMPETITORS.Your competitors are constantly changing.
Sometimes the changes are obvious.
Sometimes they are small shifts in their website, social media, advertising or the way they talk to customers.
The question is: Are you noticing them?
As a Third Door Strategist, I scan your selected competitors' websites and social accounts and look beyond what they are simply posting.
I look for marketing movements — and then apply my own questioning methodology to understand what those movements could mean for your business.
WHAT WILL I LOOK FOR?
1. New Campaign Themes
What themes are they suddenly building campaigns around?
2. New Advertising Messages
What are they now telling potential customers?
3. Content Themes
What subjects, formats or conversations are appearing more frequently?
4. New Calls-to-Action
What are they asking customers to do differently?
5. New Promotional Angles
Are they presenting an existing product or service in a new way?
6. Changes in Posting Frequency
Have they suddenly become more active — or changed the way they communicate?
7. What Are They Suddenly Talking About?
Is there a new topic, trend, customer need or market conversation that has caught their attention?
8. What Customer Problems Are They Highlighting?
What frustrations, needs or customer situations are they increasingly talking about?
BUT FIRST — WHO ARE YOUR COMPETITORS?
You tell me who you consider your major competitors — or, if you need help identifying them, we can define the relevant competitors to examine.
Then I scan their websites, social media and visible marketing activity.
I don't simply collect screenshots or make a list of what they are doing.
I question what I see.
1. What might have changed?
2. Why might this particular message have appeared?
3. What customer need could be behind it?
4. Is there a pattern?
And, most importantly:
5. Could there be something valuable here for your business?
WHY DO THIS?
Because continuously watching competitors takes time.
And when you're busy running your business, it's easy to miss a small change that could be worth noticing.
My role is to provide another pair of eyes — an independent perspective that may notice a connection, opportunity or blind spot that hasn't yet been discussed by your team.
MY USUAL TURNAROUND
I generally take around 24 hours to scan the selected competitors and prepare the report.
Need something faster?
I also offer a Quick-Scan Report for businesses that need a faster look at what is happening around them.
This isn't about copying competitors.
It's about noticing movement — and asking better questions about what it could mean for you.
If you've been following my posts and find my way of looking for blind spots, customer-discovery points and unusual connections interesting, perhaps this is something I could do for your business.
Third Door Strategy — a different pair of eyes for your business.
For details, WhatsApp or call +91 8129549800
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