About this Event
JUICE BOX is back at Water Street Music Hall once again for our annual spooktacular HALLOWQUEEN, and this time we are doing it on actual Halloween night! It’s also the last day of Daylight Saving Time, which means we get an extra hour of dancing. What a treat! We are taking over the entire venue with both dance floors happening at the same time, so you can monster mash to your heart's content.
On the HALL SIDE, we will have music provided by the co-founders of JUICE BOX: CITY Magazine’s 2026 ‘Best DJ’ Nominee BRIAN BUTTLETT, and JUICE BOX co-resident MAXXIE going back and forth every hour playing bops, bangers, and remixes of pop hits, Halloween classics, groovy disco/house tunes, and thumping club tracks to keep you moving all night.
There will be 2 drag shows happening on the HALL SIDE stage for extra entertainment. At midnight, you will be treated to a duo debut JUICE BOX performance by the designing divas of Rochester, Miss Ibero Pride 2025: LUCIDA BRITE and Miss Gay Pride Rochester 2019: DONATELLA MIRAGE, more well-known together as LUCI & DONA. Later at 1 AM, Buffalo’s one-and-only SELMA BODY returns to our HALLOWQUEEN stage for another delicious performance you won’t want to miss.
On the CLUB SIDE, we are offering more variety in space and vibes with a different and fully curated dance floor experience. Three amazing local Queer DJs, D.J.C.U.M, NICKL, and WILL PATURZO, make their JUICE BOX debuts with a moody, spooky cunty dance-y atmosphere on our second dance floor, making our HALLOWQUEEN celebration extra special this year.
HALLOWQUEEN is one of our biggest parties of the year: tickets move quickly, so make sure you and your friends secure yours early. You’ll also save some money purchasing early ($15 presale, $20 day-of, and $25 at the door)! Music starts promptly at 9 PM when doors open. Plan to arrive early for the full experience, and avoid the line in the cold Rochester night air.
It is important to us that all attendees are respectful with their costume choices. Please do not wear costumes that are appropriating others’ cultures, or glamorizing individuals or entities that harm the LGBTQIA+ or BIPOC communities. ABSOLUTELY NO POLICE/COP/ICE COSTUMES. We reserve the right to refuse entry to those in costumes that do not align with our guidelines. Last but not least, THERE WILL BE NO COSTUME CONTEST.
See y’all Halloween night, Saturday, October 31st on both sides and floors of Water Street Music Hall. HAPPY HALLOWQUEEN!
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JUICE BOX is one of the legendary queer dance parties here in the Western New York area for the past 5+ years. JUICE BOX is an inclusive queer dance party with the top priority of providing a safe and inviting space for queer folks, especially BIPOC, trans, and non-binary folks to dance and connect with other individuals in the community. JUICE BOX is spearheaded by the resident DJs: BRIAN BUTTLETT and MAXXIE.
- INSTAGRAM: https://www.instagram.com/juiceboxroc
- FACEBOOK: https://www.facebook.com/juiceboxroc
- BRIAN BUTTLETT’s INSTAGRAM: https://www.instagram.com/brianbuttlett
- MAXXIE’s INSTAGRAM: https://www.instagram.com/maxxie.1129
Event venue & nearby stays
Water Street Music Hall, 204 N Water Street, Rochester, United States
Concerts, fests, parties, meetups — all the happenings, one place.