About this Event
Discover the diversity of Italian wine through a guided tasting experience in the stunning setting of Mercato Mayfair’s historic St Mark’s Church.
Hosted by FirstGlass, one of Florence’s most highly rated wine experiences, this immersive tasting takes you on a journey across Italy’s most celebrated wine regions. You’ll taste a selection of premium Italian wines while learning about native grape varieties, wine styles, food pairings and the stories behind every bottle.
Whether you’re completely new to wine or already an enthusiast, this experience is designed to be engaging, educational and enjoyable.
Why join us?
- Guided tasting of premium Italian wines
- Discover Italy’s most iconic wine regions
- Learn professional wine tasting techniques
- Relax in one of London’s most unique venues
- Perfect for couples, friends, solo travellers and small groups
About FirstGlass
- Over 2,000 five-star reviews across major platforms
- Tripadvisor Travellers’ Choice 2025
- Recognised by Wine Spectator among Florence’s top wine destinations
- Trusted by thousands of travellers from around the world
Join us for an unforgettable journey through Italy—one glass at a time.
Agenda
Welcome & Introduction
Info: Begin your journey with a warm welcome and an introduction to the fascinating world of Italian wine. You’ll discover what makes Italy one of the world’s most diverse wine-producing countries before choosing the four wines you’ll taste during the experience.
Guided Wine Tasting
Info: Taste four carefully selected Italian wines while your host explains the story behind each one. Learn about the grape varieties, wine regions, production methods and the unique characteristics that make every wine different.
Sensory Wine Experience
Info: Discover how to taste wine like a professional through a guided sensory analysis. You’ll learn to evaluate a wine using sight, smell and taste, understand the difference between aromas and flavours, and identify the sensory characteristics that define each wine.
Aroma Challenge
Info: Put your senses to the test with an interactive aroma game. Try to identify five different aromas, compete with your friends or fellow guests, and match each aroma to the wines you’ve just tasted. A fun and memorable way to deepen your understanding of wine.
Event venue & nearby stays
Mercato Mayfair, 13A North Audley Street, London, United Kingdom
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