About this Event
Join us for the IOE Alumni Merit Presentation!
Each year, U-M Industrial and Operations Engineering recognizes an alum who personifies the College of Engineering’s tradition of excellence. This year, we are honoring Marcial Lapp, B.S. ’05, M.S.’07, M.S.E.’09, M.B.A.’12, Ph.D. ’12.
----------------------------------------------------------
Marcial Lapp is the Vice President of Revenue Engineering at American Airlines, where he leads the teams responsible for the systems, data, and business processes that power the airline's Commercial organization, primarily Revenue Management.
His organization oversees a wide range of disciplines--yield management and pricing, revenue integrity, passenger automation, distribution technology, product delivery, airline partner connectivity, and network‑level forecasting paired with fleet assignment. Marcial's team focuses on applying advanced algorithms, data, and technology to solve complex challenges across Revenue Management and the broader Commercial team.
Marcial joined American Airlines in 2010 as an intern, developing the optimizer for the airline's overbooking system. He went on to serve as Chief Scientist for Revenue Management, lead several domestic markets, manage the Mexico, Caribbean & Latin America region, and later head the Operations Research and Data Science group, where he oversaw the technical implementation of key revenue‑driving systems.
He holds a Ph.D. in Industrial Engineering and an MBA from the University of Michigan. Marcial lives in Arlington, Texas, with his wife, Allysen, their sons, Otto (8) and Marlo (4) and twin-girls Layla (1) and Leni (1).
----------------------------------------------------------
PARKING: Parking is very limited on campus! Michigan Engineering is offering a free parking shuttle bus this year. See here for details-> https://homecoming.engin.umich.edu/parking-information/
We encourage you to use this shuttle, ride-sharing, the Michigan Blue Buses, or the public transit system (The Ride) to get to the venue.
Visitors can also park in the limited visitor spaces. See red parking lots on the North Campus map . The Lurie Engineering Center is located on the map near the blue lot NC60
Agenda
🕑: 09:30 AM - 10:00 AM
Breakfast
Info: Grab breakfast goodies and coffee, then find a seat for the presentation.
🕑: 10:00 AM - 10:45 AM
Alumni Merit Presentation
Host: Marcial Lapp
Info: Join us for an exciting talk by our very own alumnus, Marcial Lapp, and hear about the complexities of the airline business and how to successfully manage through various challenging career scenarios. Marcial plans to bridge the gap between the theoretically possible and the practically executable across various disciplines in commercial and operations functions within an airline.
🕑: 10:45 AM - 11:00 AM
Q&A
Host: Julie Simmons Ivy
Info: Vivian L. Carpenter Collegiate Professor and IOE Department Chair, Julie Simmons Ivy, will lead the Q&A following Marcial's talk.
🕑: 11:00 AM
Mingle and Networking
Info: Feel free to stay after the event to meet students, chat with faculty and staff, and your fellow alums. The College's next event starts at 11:30 am in the Robotics building atrium.
Event venue & nearby stays
Lurie Engineering Center, 1221 Beal Avenue, Ann Arbor, United States
Concerts, fests, parties, meetups — all the happenings, one place.