About this Event
Most in-house marketing teams are still optimising for 2020.
Search has changed. AI Overviews are eating clicks. ChatGPT, Perplexity and Claude are answering questions your content should be ranking for. Google-Agent launched in March 2026. The teams that adapt now will own the next three years of organic growth.
This practical bootcamp brings your team up to the 2026 standard, fast.
Morning session:
Modern SEO Foundations
The first half of the full-day session covers everything your team needs to audit, plan and execute a technical and content SEO strategy in 2026:
· How search engines work today (crawling, indexing, ranking, AI Overviews)
· Technical SEO essentials: Core Web Vitals, schema, site architecture
· Keyword research and SERP intent analysis (hands-on with Ahrefs)
· Content architecture: hub-and-spoke models, topic clusters, PageRank flow
· On-page optimisation: title tags, headings, passage-level clarity
· Measurement and reporting: Google Search Console, GA4, rank tracking
You'll work through exercises using your own site throughout the day.
Afternoon session:
GEO and AEO Masterclass
The half-day session focuses on the discipline that separates 2026's winners from everyone else:
· The AI discovery landscape: ChatGPT, Perplexity, Google AI Overviews, Claude, Copilot
· How AI engines select and cite sources
· Answer Engine Optimisation: featured snippets, People Also Ask, zero-click strategies
· Generative Engine Optimisation: structuring content so AI engines cite your brand
· Schema markup for AI: FAQ, HowTo, Article, Organisation, Product
· Measuring GEO performance: citation audits, share of voice, attribution
By the end, your team will know how to make your brand visible where your buyers are actually searching.
WHO THIS IS FOR
In-house marketing teams at growth-stage businesses who have SEO on the roadmap but lack the depth to execute confidently, or who have the basics down but need to evolve for the AI search era.
You don't need to be technical. You do need to be serious about search.
WHAT'S INCLUDED
· Pre-workshop site audit using your actual domain
· Hands-on exercises throughout using your site and your competitors
· Slide deck, reference guides and checklists to keep
· 30 days of email support post-workshop for implementation questions
· Prioritised action plan for you to execute afterwards.
YOUR TRAINER
Fabio Embalo is a Senior Search Strategist and co-founder of Viaduct Generation. He spent years at Google before building the agency's SEO and AEO practice from the ground up. He's the person who'll be in the room, not a junior substitute.
SPACES ARE LIMITED
Maximum 15 attendees. This is intentional. Small groups mean real feedback on your actual challenges, not a lecture to a room of 50.
Book your place before it closes.
Event Venue & Nearby Stays
Viaduct Generation, 64 Clifton Street, London, United Kingdom
GBP 300.00 to GBP 500.00
