About this Event
The Insights Forum from the Global Entertainment Awards. Where creative leaders connect to explore the future of entertainment marketing.
The Insights Forum is the industry conversation at the heart of the Global Entertainment Awards, our year round series of gatherings around the world bringing together the entertainment marketing ecosystem. We gather creatives, strategists, brands and business leaders — key decision makers from across film, TV, streaming and games. Through panels, keynotes and activations, this is where the industry explores what's next in entertainment marketing, forges meaningful connections, and collaborates on the innovations shaping our future.
The London edition takes place across two days, 1–2 October 2026 at Century Club. Spaces are limited — secure yours now.
Agenda and timings subject to change as more sessions are confirmed
Attendees can expect:
- Cutting-edge panels and interactive experiences
- Bold, honest (and sometimes controversial) conversations
- Meaningful connections with some of the most fascinating minds in global entertainment marketing
See the website for more information
Thursday 1 October
The Vertical Rush: Marketing Entertainment's Fastest-Growing Format
Info: Vertical drama is entertainment's fastest-growing format, and its marketing challenges echo a path mobile gaming has already walked. This session convenes voices from both industries to compare notes: what is currently working in microdrama user acquisition and creative strategy, and how the mobile games marketing playbook may offer insights for moving forward.
From Influencer Marketing to the Creator Economy
Info: Games didn't just add creators to the marketing mix, they rewrote the business model around them. Revenue sharing is now infrastructure, not promotion. Can film, TV, and streaming do the same and treat creators as builders inside the IP, not narrators outside it, or does that break the model?
Where Do Agencies Go From Here? Mapping Relevance from Screen to Scroll
Info: Agencies built their value on the art of selling the story and market knowledge, a value that's held across cinema, games, streaming and TV. Whilst creators know and are close to their audience, they rarely have the full market picture. Micro-dramas, UGC-native content and mobile games run on different economics and are built content-first. Will those verticals ever need what agencies offer, and if they do, do agency skills actually travel into that world, or do the economics rule the question out before it's even asked?
From Influencer Marketing to the Creator Economy
Info: Games didn't just add creators to the marketing mix — they rewrote the business model around them. Revenue sharing is now infrastructure, not promotion. Can film, TV, and streaming do the same and treat creators as builders inside the IP, not narrators outside it — or does that break the model?
Where Do Agencies Go From Here? Mapping Relevance from Screen to Scroll
Info: Agencies built their value on the art of selling the story and market knowledge, a value that's held across cinema, games, streaming and TV. Whilst creators know and are close to their audience, they rarely have the full market picture. Micro-dramas, UGC-native content and mobile games run on different economics and are built content-first. Will those verticals ever need what agencies offer, and if they do, do agency skills actually travel into that world, or does the economics rule the question out before it's even asked?
Chasing the Audience: The Platform Shifts Redefining Entertainment Marketing
Info: The platforms shaping entertainment audiences keep multiplying, each flexing a different audience muscle and demanding its own creative approach. Through it all, one requirement stays constant: an authentic voice. This session asks whether attention is consolidating somewhere durable or fragmenting for good - and what that means for marketing spend, and for the marketing creative itself.
The Retention Economy
Info: Live moments built to resonate aren't new to film and TV - the premiere, the appointment to view, are versions of the same idea. What games have done is turn that instinct into a discipline: seasonal events, limited-time drops, moments built to be shared, run with a cadence and a measurability. Streaming, cinema and TV are already there and experiential marketing has a new buzz. How far can this art form be pushed - not just the live moment itself, but the full 360 built around it: creative, social, PR? And what does deliverable, quantifiable ROI look like when you're trying to do it on repeat?
Friday 2 October
Inside the Stack: The Tools Reshaping Creative Production
Info: AI image and video generators, automated storyboarding, ad-variant tools, creative testing platforms, and increasingly sophisticated localisation tools - the list in the pitch deck keeps growing, but which ones have made it into real production and marketing pipelines? This session maps what's genuinely being used, asks whether these tools are changing the creative itself or just compressing the timeline to the same result, and looks at what their adoption means for the content security question raised earlier in the day.
Attention Earned: Presence Over Reach
Info: Box office is enjoying its biggest comeback since Covid, and gaming's biggest launches now live at Gamescom and PAX East as much as on the feed. It's a return to something PR always understood - that earned presence beats bought reach - with one difference: the room is now built to be filmed, clipped, and carried onto every other platform by the people in it. This session asks what it takes to earn that kind of real-world attention today, for a film, show or game.
Real-Time Creative: The New Rules of OOH & DOOH
Info: OOH used to mean one static image on a wall. Now it's programmatic, contextual, and able to react to a live event within hours, triggered by weather, location or breaking news. This panel unpacks the different types in play, how the data behind them actually works, and asks whether creative teams can move as fast as the medium now demands.
Analog Ears: The Return of Real-World Sound
Info: Some of the year's biggest trailers and scores have quietly stepped back from the punchy, hyper-designed modern mix - reaching for older recording techniques and real-world sound sources to build sci-fi effects that could just as easily have been synthesised. This session asks why authenticity in sound is cutting through, even in a world that's never had more synthetic tools on hand to fake it.
The Next Curve: Where Entertainment Growth Goes From Here
Info: Film, games, streaming and TV are each at different points in their own maturity - but the next wave of growth may not come from any one of them scaling alone. It's increasingly coming from IP moving between them: indie titles and stories built to travel across film, TV, streaming and games from the start, expanding the market for all of them at once. This closing session asks what that means for the creative talent building for more than one screen - and makes the case that a maturing industry isn't a shrinking one.
Event venue & nearby stays
Century Club, 61-63 Shaftesbury Avenue, London, United Kingdom
Concerts, fests, parties, meetups — all the happenings, one place.