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Join Rachel Zebro, Curator of Modern Art and Manager of Collections and Archives, and Susan Driver, Curator of the Collection of Discount Tire for a conversation about the current exhibition, Modern Treads: The Discount Tire Poster Collection. Together, they will explore the Discount Tire poster collection, a graphically rich display of modern advertisements started in 1982 by the company’s founder, Bruce T. Halle. At the turn of the 20th century, industry giants such as Michelin, Dunlop, Continental, Pirelli, and Goodyear recognized the poster as an effective form of communication and turned to talented lithographers for eye-catching designs. Drawn exclusively from the Collection of Discount Tire, these vibrant posters reveal the intersection of artistic innovation and industrial advancement.
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Phoenix Art Museum, 1625 N Central Ave, Phoenix, AZ 85004-1640, United States
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