How to Plan and Build Your Digital Strategy

The Supporting Digital Transformation webinar series supports the ambitions of the Digital Transformation Flexible Fund, a grant led scheme aimed at establishing a Northern Ireland wide fund to stimulate innovation. The Digital Transformation Flexible Fund (DTFF) promotes the adoption of advanced digital technologies to drive business transformation amongst small and micro businesses in Northern Ireland.

Our series of eight expert led webinars is brought to you in partnership with the William J. Clinton Leadership Institute at Queen's Business School and the Digital Transformation Flexible Fund.

The webinars introduce the Digital Transformation Flexible Fund and explain how small and micro businesses can gain a competitive edge and grow sustainably through digital transformation. Our experienced faculty guide you through the range of technologies you may wish to implement into your business and the required proposal steps you need to follow to apply for a DTFF grant.

Find out more about the Digital Transformation Flexible Fund here: https://dtff.co.uk/

Webinar Eight: Digital Transformation Workshop

In our final webinar we review the difference between digital transformation and how it differs from digitisation. We outline how to identify where you and your business are on a digital transformation journey.

We introduce the six digital technologies, which when integrated into all areas of a business, result in fundamental changes to how the business operates and how value is delivered to customers.

Expert speaker, Grace Carson walks you through the practical steps to develop a roadmap for your business' digital transformation journey.

Erin Schreck shares information on the wide range of support available to your business at Queen's Business School and across Queen's University, Belfast.

Grace is a Lecturer in the International Business, Entrepreneurship and Marketing (IBEM) team at Queen’s Business School. Her keys areas of work include:

• Institutional support programmes for SMEs
• Small business marketing capability development
• Deploying market intelligence and product-market strategies.

As part of her research, Grace works alongside several stakeholders in the agri-food industry including Invest NI and DAERA.

Event Venue

Online