How Far Can We Push It? Upsell, Ethics, and the Edge of Revenue

Join us in person for a lively dive into the world of upselling and ethics. We’ll explore in the English language the fine line where revenue meets integrity and discuss how to maximize sales without crossing it. Whether you're a seasoned pro or just curious, from hospitality or another background like retail, logistics, or airline, this event promises thought-provoking insights and real talk on pushing business boundaries responsibly. Don’t miss out on this chance to rethink your revenue strategy!

Meet the speakers
Jean-Pierre van der Rest — Revenue & Pricing Ethics Researcher, Leiden University

Jean-Pierre explores where smart pricing tips into manipulation; from personalized offers to subtle upgrade nudges, grounded in his published research on RM ethics.

Takeaway: a simple framework to pressure-test your own upsell tactics for fairness.
Kirsten van der Velde — Amrâth Hôtels

Kirsten shares how a multi-property group turns RevPAR thinking into TRevPAR in practice, and how those lessons scale down to independent hotels too.

Takeaway: resource-light steps to start applying TRevPAR thinking, whatever your hotel's size.
Patrick van der Wardt — "The Hotel IT Guy"
Vendor-agnostic hotel technology advisor, 30+ years in hotel tech

Patrick takes you to the tech landscape based on the spring 2026 phishing attempt and how it hit a hotel reservation system, and what it means for the upsell tools you rely on every day.

Takeaway: a quick mental checklist to investigate your own tech stack.

Event venue & nearby stays

Leonardo Royal Hotel Amsterdam, 24 Paul van Vlissingenstraat, Amsterdam, Netherlands

Concerts, fests, parties, meetups — all the happenings, one place.

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