GEO: The Basics and Beyond

Generative Engine Optimization (GEO) is reshaping how law firms are found, evaluated and shortlisted by prospective clients – and most firms have no idea how they’re being represented. As AI platforms become a primary research tool for clients, optimizing visibility within those platforms is no longer optional.

Drawing on real-world research and practical methodology developed for GEO-integration, the session will guide attendees from concept to execution, providing tools that can be put to work immediately to boost standings in the emerging AI landscape.

Attendees will leave with actionable guidance on:

· What GEO is and how it differs from traditional SEO

· How to establish baselines across AI platforms

· Understanding what AI thinks of your firm

· Improving your AI representation

· Making the case for GEO investment to firm leadership

Event Venue & Nearby Stays

Neal, Gerber & Eisenberg LLP, 225 West Randolph Street, Chicago, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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