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Discover how BTS and K-pop are turning global fandom into big business, from music and merch to worldwide brand power.About this Event
UNR's Center for Global Engagement is hosting a special guest lecture on November 4.
Our guest speaker is a global content and IP business professional with experiences at Disney Korea, CJ ENM, and IPX, including projects involving BTS, NewJeans, and BT21.
The lecture will explore how K-pop and Korean entertainment have evolved into global brands, highlighting marketing strategies, brand development, intellectual property, and consumer engagement.
RSVP: 2026 Korea in the World: Special Guest Lecture – Fill out form
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Event venue & nearby stays
William N. Pennington Student Achievement Center, Path1, Reno, United States
Tickets
USD 0.00
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