Advertisement
⭐ Foundations of Social Media Marketing Course ⭐Organic Facebook & Instagram Marketing
A Practical Guide to Strategy, Content, Algorithms and AI
Social media is no longer about simply being present — it’s about making deliberate, informed decisions.
Too many businesses are active on social media without a clear strategy, a real understanding of how platforms work, or confidence that their content is helping rather than hurting their brand. The result is wasted time, inconsistent messaging, and frustration with low reach and engagement.
This foundational course cuts through the noise, designed to help participants move from reactive posting to intentional, sustainable social media marketing. It provides a practical framework for social media marketing, a clear understanding of how Facebook and Instagram actually operate, and guidance on creating content that supports business goals. It also addresses how to use AI tools to improve efficiency and consistency without producing generic, off-brand captions.
The focus is simple: move from reactive posting to intentional, sustainable social media marketing.
Learning Content
1. The Role of Social Media in Your Marketing Mix
• Why posting is not a strategy
• What social media can — and cannot — do for your business
• Common mistakes businesses make
• Setting realistic objectives aligned to business goals
2. Social Media Strategy: The Non-Negotiables
• Brand clarity and positioning
• Understanding your audience
• Choosing the right platforms
• Core elements of a social media strategy
3. Understanding Facebook & Instagram Algorithms
• What an algorithm is and why it exists
• How Facebook and Instagram prioritise content
• What drives reach, engagement, and visibility
4. Content That Works
• Defining content pillars
• Balancing brand, value, and promotion
• What effective social media content looks like today
5. Using AI Without Destroying Your Brand
• Using AI to support strategy and content creation
• Training AI to reflect your brand voice
• Avoiding generic, off-brand content
Learning Outcomes
By the end of the course, participants will:
• Understand the role of social media within a broader marketing strategy
• Be able to outline a clear social media strategy
• Understand how Facebook and Instagram algorithms influence reach
• Know what types of content to prioritise
• Be able to use AI tools to support their marketing effectively
👉 Facilitator
Philippa Crick | Director, Cre8ive Marketing
Philippa is a senior marketing strategist and Director of Cre8ive Marketing, with over 25 years’ experience working across branding, websites, SEO, paid digital advertising, and social media. Her training is practical and applied, using real examples from participants’ own platforms. She actively integrates AI tools to improve efficiency and insight, using them deliberately and with governance to support strategy rather than replace it.
Testimonials from previous participants
“Philippa was incredibly knowledgeable and helpful in all aspects of the course. Her expertise and guidance truly enhanced my learning journey.”
“Philippa was able to tailor the training to our needs (even across a diverse group of businesses). She simplified the social media/marketing landscape so I knew where to spend my time (and money)."
Level: Beginner to Intermediate
Duration: Half day (9am–1pm)
Facilitator: Philippa Crick, Director – Cre8ive Marketing
Location: Training Room, Business South Inc, Level 3, 442 Moray Place, Dunedin
Members and non-members of Business South are welcome.
📌 Ticket Prices
Members: $495 + GST
Non-members: $595 + GST
Not-for-profit members: $247.50 + GST
Not-for-profit non-members: $297.50 + GST
MANAGEMENT CAPABILITY DEVELOPMENT FUND
Business South Inc offers services that are registered with the Regional Business Partner Network. To explore if your business is eligible for support, contact your local Regional Business Growth Advisor at [email protected].
Advertisement
Event venue
Business-South, 442 Moray Pl, Dunedin Central, Dunedin 9016, New Zealand, Dunedin
Tickets
Concerts, fests, parties, meetups — all the happenings, one place.