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𝗙𝗼𝗿𝗲𝘃𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗜𝗻𝘃𝗶𝘁𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗶𝗹𝗱 𝗛𝗼𝗿𝘀𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘗𝘳𝘦𝘴𝘦𝘯𝘵𝘦𝘥 𝘪𝘯 𝘗𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘞𝘪𝘴𝘤𝘰𝘯𝘴𝘪𝘯 𝘏𝘰𝘳𝘴𝘦 𝘊𝘰𝘶𝘯𝘤𝘪𝘭 & 𝘵𝘩𝘦 𝘔𝘪𝘥𝘸𝘦𝘴𝘵 𝘏𝘰𝘳𝘴𝘦 𝘍𝘢𝘪𝘳
Welcome to a premier showcase of horsemanship, trust, and the incredible versatility of America’s wild horses. Forever Branded is honored to partner with the Midwest Horse Fair, one of the top equestrian events in America since 1979, to present the Forever Branded Invitational Wild Horse Challenge.
For over four decades, the Midwest Horse Fair (owned by the non-profit Wisconsin Horse Council) has brought together horse lovers from around the country to celebrate the equestrian lifestyle. We are proud to join forces with this iconic institution to demonstrate the power of patience, partnership, and the boundless potential of wild mustangs.
𝗧𝗵𝗲 𝗘𝘃𝗲𝗻𝘁 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄
The Forever Branded Invitational is an elite, high-stakes competition bringing 20 hand-selected professional trainers together with 20 wild horses gathered directly from Bureau of Land Management (BLM) lands.
Over the course of the Midwest Horse Fair, these horse-and-rider teams will demonstrate their bond, agility, and trust across demanding preliminary rounds, culminating in a spectacular, high-energy finals performance in the Blain’s Farm & Fleet Coliseum. Competitors will be riding for $50,000 in cash and prizes, along with the prestige of taking home the inaugural championship.
𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗙𝗼𝗿𝗺𝗮𝘁 & 𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲𝘀
Competitors will test their horsemanship across three rigorous phases designed to highlight every aspect of a well-rounded equine partner:
🐎𝗥𝗮𝗻𝗰𝗵 𝗥𝗶𝗱𝗶𝗻𝗴: Demonstrating smooth transitions, responsiveness, and practical versatility under saddle.
🐎𝗧𝗿𝗮𝗶𝗹 𝗢𝗯𝘀𝘁𝗮𝗰𝗹𝗲: Navigating complex physical and mental challenges to showcase trust, patience, and precise communication.
🐎𝗙𝗿𝗲𝗲𝘀𝘁𝘆𝗹𝗲 𝗙𝗶𝗻𝗮𝗹: The top 10 horse-and-rider teams will advance to the main arena for a crowd-favorite freestyle performance, blending creative storytelling, music, and advanced horsemanship.
𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 (𝗜𝗻𝘃𝗶𝘁𝗲-𝗢𝗻𝗹𝘆)
To deliver an elite, master-level atmosphere, the Forever Branded Invitational is strictly an invitation-only event. Applications are currently closed, and we are not accepting open competitor applications at this time.
Invited trainers have been selected based on their proven track record of excellence in equine training, horsemanship, and wild horse advocacy.
𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲
🐎𝗙𝗿𝗶𝗱𝗮𝘆, 𝗔𝗽𝗿𝗶𝗹 𝟭𝟲𝘁𝗵: Ranch Riding Preliminary
🐎𝗦𝗮𝘁𝘂𝗿𝗱𝗮𝘆, 𝗔𝗽𝗿𝗶𝗹 𝟭𝟳𝘁𝗵: Trail Obstacle Course Preliminary
🐎𝗦𝘂𝗻𝗱𝗮𝘆, 𝗔𝗽𝗿𝗶𝗹 𝟭𝟴𝘁𝗵: Freestyle Final in Blain’s Farm and Fleet Coliseum
𝗦𝗽𝗲𝗰𝘁𝗮𝘁𝗼𝗿 & 𝗘𝘃𝗲𝗻𝘁 𝗔𝗰𝗰𝗲𝘀𝘀
All Midwest Horse Fair attendees can watch the preliminary rounds and the Freestyle Final included directly with their general admission ticket! Come fill the stands, support these world-class trainers, and witness the transformative journey from wild to willing.
🐎𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Alliant Energy Center - Madison, Wisconsin
🐎𝗩𝗲𝗻𝘂𝗲: Blain’s Farm & Fleet Coliseum & Main Arenas
🐎𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 & 𝗧𝗶𝗰𝗸𝗲𝘁𝘀: For full fair schedules and general admission details, visit the official Midwest Horse Fair website.
https://midwesthorsefair.com/features/competitions/wild-horse-challenge
https://foreverbranded.org/event/forever-branded-invitational-wild-horse-challenge/
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Event venue
Alliant Energy Center, WPT Garden Expo, Madison, WI 53713, United States
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