About this Event
VACEOs invites everyone to join us for an inspiring half-day conference designed for business teams!
Remarkable by Design: From Forgotten to Unforgettable
Keynote Presentation by Dan Gingiss
In today’s marketplace, competing on price, features, or marketing spend isn’t enough. Products are quickly copied and price wars lead to the bottom. The real differentiator left in business is customer experience—how you make people feel.
In this engaging keynote, customer experience expert Dan Gingiss reveals why remarkable experiences are the key to standing out in a crowded market. Using memorable stories and real-world examples—from tourism turnarounds to entertainment giants and beloved restaurants—Dan shows how organizations can create moments that customers talk about, share, and remember.
You’ll discover the WISE framework, a simple and practical approach for designing experiences that turn everyday interactions into powerful brand moments—without massive budgets or complex technology.
In this session, you’ll learn how to:
- Understand the types of experiences customers share most often
- Apply a 5-step framework for creating remarkable, talk-worthy moments
- Use simple, practical ideas that work across industries
When experiences are remarkable, your customers become your most powerful marketers.
Are you ready to compete where it actually matters?
SCHEDULE
Thursday, October 1
1:00 – 1:20 PM — Registration and Networking
1:20 – 1:30 PM — Welcome and Announcements
1:30 – 2:30 PM — Keynote Session 1
2:30 – 2:45 PM — Break
2:45 – 3:45 PM — Keynote Session 2
3:45 – 4:00 PM — Break
4:00 – 5:00 PM — Keynote Session 3
5:00 – 6:00 PM — Networking Reception
About Dan Gingiss
Dan Gingiss is an international keynote speaker and customer experience expert known for his dynamic and engaging presentations. With more than 20 years of leadership experience at brands like McDonald’s, Discover, and Humana, he helps organizations create remarkable customer experiences that drive loyalty and word-of-mouth growth.
Dan is the author of Becoming the Experience Maker and Winning at Social Customer Care, and co-hosted the award-winning Experience This! podcast. He holds a B.A. from the University of Pennsylvania and an MBA from Northwestern University’s Kellogg School of Management.
Cancellation Policy: Before September 4, full refund. September 4 to 11, 50% refund. After September 11, no refund.
This event is made possible by the generous support of:
- Robins School of Business
- UMIT Technologies
- Curtis & Company
- PNC Bank
Event venue & nearby stays
Jepson Alumni Center, 442 Westhampton Way, Richmond, United States
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