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What does it take to turn a baseball team into a beloved brand—and keep fans coming back season after season?Next in our Iconic Brand Series, step inside the marketing playbook of the Lehigh Valley IronPigs for an exclusive, behind-the-scenes look at how one of the region’s most recognizable brands keeps fans engaged both in the ballpark and across social media.
Start your morning with breakfast and networking, followed by a presentation from the IronPigs marketing team about the strategies behind their marketing, promotions, branding, social media, and fan engagement.
You’ll discover how the IronPigs:
- Create memorable experiences that keep fans coming back
- Use social media to connect with fans and build community
- Develop creative promotions and marketing campaigns
- Turn game days into experiences that go beyond baseball
- Build a brand that keeps fans engaged both online and in person
And the experience doesn’t stop there: Experience Jefferson Park like an insider with a guided tour of the ballpark!
Breakfast, networking, marketing insights, and an all-access ballpark experience—all in one morning!
Whether you’re a marketing professional, business owner, communications leader, or simply curious about what goes on inside a hugely successful sports brand, this is one event you won’t want to miss.
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Event venue
Jefferson Park - Home of the Lehigh Valley Iron Pigs, Coca-Cola Park, Allentown, PA 18109, United States
Tickets
Concerts, fests, parties, meetups — all the happenings, one place.