[EVENT POSTPONED] Johor Content Creators Convention 2026 - Travel & Tourism Edition Tickets, Impiana Hotel Senai, Johor Bahru, 10 September 2026

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10 September 2026 | 9am -5pm | Impiana Hotel Senai Johor Bahru
MYR 450 per person – Full day access
MYR 250 per person – Half day access (AM or PM)
HRDC Claimable Status (to be confirmed)
( Students 50% off)
To register, please email [email protected]
Join creators, hospitality brands, tourism stakeholders, PR professionals and marketers as we explore how AI, digital behaviour and creator culture are reshaping travel discovery, tourism marketing and brand collaborations.
This convention brings together industry conversations, workshops, networking opportunities and creator-brand matchmaking sessions focused on the future of hospitality and tourism marketing.
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PROGRAM ITINERARY
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1. Registration, Activity Booths & Networking
Explore tourism, hospitality and travel brand booths while networking with creators, PR professionals, marketers and tourism stakeholders.
• Hotels & resorts
• Tourism boards
• Attractions
• Travel brands
• Creator communities
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2. Keynote Speech
How AI & Content Marketing Are Redefining the Role of Brand Managers and Content Creators
• AI-driven content discovery
• Creator-led marketing
• Digital habits and behaviour
• Emerging marketing trends
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3. Panel Discussion #1
Are Travel & Tourism Brands Collaborating with Creators the Right Way?
• Brand vs creator expectations
• Briefing culture
• ROI & deliverables
• Paid vs barter collaborations
• Long-term partnerships
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4. Networking & Refreshment Break
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5. Panel Discussion #2
How AI Is Changing Travel Discovery & Tourism Marketing
• AI travel planning
• GEO & AEO
• Destination discoverability
• AI-generated recommendations
• Future marketing trends
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6. Brand-Creator Matchmaking Lunch
Focused on collaborations, hosted stays and future campaigns.
Structured networking between:
• Creators
• Hotels & resorts
• Tourism services
• Attractions
• PR & marketing teams
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7A. Workshop #1
Building Campaigns That Convert Attention Into Business
• Travel & tourism storytelling
• Campaign planning
• Multi-platform content strategy
• CTA & conversion thinking
• Creator-led tourism campaigns
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7B. Focus Group #1
Why Some Content Campaigns Go Viral While Others Fail
• Emotional triggers
• Audience behaviour
• Trends & timing
• Authenticity vs polished content
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8. Networking & Refreshment Break
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9A. Focus Group #2
What Makes People Suddenly Want to Book a Trip?
• FOMO & travel culture
• Emotional storytelling
• Creator influence
• Short-form content psychology
• Travel trends & booking behaviour
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9B. Workshop #2
Managing Creator Collaborations for Hospitality & Tourism Brands
• Creator briefing frameworks
• Hosted stays & media previews
• Deliverables & approvals
• Usage rights
• Measuring creator ROI
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10. Closing Remarks, Group Photography, Gift & Certificate Collection

Event venue

Impiana Hotel Senai, Johor Bahru, Malaysia

Tickets

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[EVENT POSTPONED] Johor Content Creators' Convention 2026 - Travel & Tourism Edition

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